BEIJING, June 15, 2018 /PRNewswire/ -- iQIYI Inc.
(NASDAQ:IQ) ("iQIYI" or the "Company", and innovative
market-leading online entertainment service provider in
China, today announced that
Taming the Rabbit, a short film the company produced, has
been selected for the competition for The Short Film Golden Goblet
Award at this year's Shanghai
International Film Festival.
The film is adapted from a children's book of the same title
written by Zheng Yuanjie, a popular fairy tale writer who is often
regarded as "China's Hans Christian Anderson." It is among 14 short
films out of many productions selected for competition for the
prestigious award.
The short film features Pipilu, a classic fairy tale character
created by Zheng, in live-action for the first time.
Taming Rabbit, a showcase of both good craftsmanship in
filmmaking and originality in story-telling, has not only won the
nods from the selection committee of China's top film festival, but also showed
what the company has achieved in exploring the business potential
of original contents.
Taming the Rabbit is one of the four films of different
genres to be featured in a new section on iQIYI titled "Story
Vending Machine". It's aimed to make the best use of abundant
resources in short film productions and its diversity in genres can
better meet the rising needs of online viewers on iQIYI's
platforms.
The inclusion of Taming the Rabbit at the Shanghai film festival and the launch of the
new section by iQIYI represent another innovative approach adopted
by the company to harness online film's quality and originality in
story-telling.
In future, iQIYI will continue exploring the brand potential of
Story Vending Machine by rolling out more film projects and
launching national appeals for good scripts to further nurture the
market. A boom in short films' productions thanks to the
abundant resources of short film IPs and the relatively lower cost
to produce will further diversify the online film ecosystem in
China.
Taming the Rabbit, written by Yu
Fei and Chen Jing and
directed by Chen Jing, features
several stars including Lu Siyu, Ma
Yuan and Zhao Lei.
The film will premiere during the Shanghai International Film Festival to be
held from June 16 to 25 and will be
streamed exclusively on iQIYI at the end of June.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service
in China. Its corporate DNA combines creative talent with
technology, fostering an environment for continuous innovation and
the production of blockbuster content. iQIYI's platform features
highly popular original content, as well as a comprehensive library
of other professionally-produced content, partner-generated content
and user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce etc.
For more information on iQIYI, please
visit http://ir.iqiyi.com.
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