Literature to become key part of iQIYI's
diverse selection of original content IP
BEIJING, July 19, 2018 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ:IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, today announced a comprehensive upgrade
of its iQIYI Reading app which was launched by iQIYI Literature, a
unit of iQIYI. The new version of the reading app (iOS 1.7.0 and
Android 1.7.1) includes an enriched user experience, better
customer service and an improved, streamlined interface. After this
upgrade, new users of the app will have access to 30 days of free
reading, complete with special discounts and benefits.
iQIYI Reading aggregates more than a hundred thousand of the
internet's best works from almost 60,000 different authors into a
single, convenient platform, spanning everything from internet
masterpieces to light novels. The launch of the app is part of
iQIYI's current drive to expand its business across all sectors of
entertainment by incubating and developing more top-quality IP
content.
Among the vast stock of content available to users on the iQIYI
Reading app are exclusive online releases such as "Mysterious Seas
and Lands of Wonder: The Matchless Pearl" by famous writer Tang Jia
San Shao, who topped the Chinese online fiction writers rich list.
The app also features several new releases from famous writers,
featuring content from both writer Tian Xia
Ba Chang and bestselling author Liu
Tong.
"We are delighted to launch this exciting upgrade to iQIYI
Reading app," said Geng Danhao, iQIYI's Senior Vice President. "As
we seek to expand and diversify our selection of online content, it
is more important than ever to incubate new IP through our unique
literature platform. We believe that as iQIYI continues to grow and
encompass more sectors of entertainment, IP will serve as the
engine that drives us forward."
iQIYI's offering in literature is a key component in the
company's strategy of incubating original IP. Works which begin as
online literature can be adapted into different forms of content,
such as video, allowing for strong monetization and the creation of
a holistic IP ecosystem. iQIYI has been actively working to develop
its selection of IP since August
2017, when it launched its Yunteng Plan. One of the first
works to be trialed under the Yunteng Plan was online novel
"Waiting For You In A Long Time" written by iQIYI
Literature-supported author Man Xue Shi
Yi. In order to fully realize the commercial potential of
this original content, iQIYI joined together with partner producers
to adapt "Waiting For You In A Long Time" into an online drama of
the same name. The resulting drama attained 5 million views within
3 days of its release on the iQIYI platform this month.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service in
China. Its corporate DNA combines
creative talent with technology, fostering an environment for
continuous innovation and the production of blockbuster content.
iQIYI's platform features highly popular original content, as well
as a comprehensive library of other professionally-produced
content, partner-generated content and user-generated content. The
Company distinguishes itself in the online entertainment industry
by its leading technology platform powered by advanced AI, big data
analytics and other core proprietary technologies. iQIYI attracts a
massive user base with tremendous user engagement and has developed
diversified monetization models, including membership services,
online advertising services, content distribution, live
broadcasting, online games, IP licensing, online literature and
e-commerce etc. For more information on iQIYI, please
visit http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.