Second phase of the Welkin Project will adapt iQIYI's most
popular online comic IP into multiple formats including films,
online drama, cartoons and games
BEIJING, Aug. 16, 2018 /PRNewswire/ -- iQIYI,
Inc. (NASDAQ:IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, today
announced it has commenced the second phase of its "Welkin
Project" online comic IP development initiative. The second
phase of the groundbreaking initiative, which aims at achieving
maximum monetization of iQIYI's online comic IP, will kick off with
the adaptation of "Conspiracy of Love," a popular comic
exclusive to iQIYI, into a live-action online drama. Filming
of the new adaptation began in late July in the city of
Dalian in northeast China.
![iQIYI to Kick Off Next Stage of IP Development Project with Adaptation of Online Comic 'Conspiracy of Love' into Live Action Online Drama iQIYI to Kick Off Next Stage of IP Development Project with Adaptation of Online Comic 'Conspiracy of Love' into Live Action Online Drama](https://mma.prnewswire.com/media/731949/Conspiracy_of_Love.jpg)
Launched in October 2017, the
Welkin Project is a key part of iQIYI's strategy of exploring new
ways to monetize the wealth of the company's exclusive IP. In the
first phase of the Welkin Project, iQIYI adapted ten of its most
popular comics into live-action internet films. The second phase of
Welkin Project builds on this progress, diversifying the
application of iQIYI's online comic IP into a greater variety of
formats, including serial dramas, cartoons, and games,
while investing capital in promising comics.
"We are delighted to kick off the second phase of the Welkin
Project with an exciting live action adaptation of 'Conspiracy of
Love,' one of the most loved exclusive comics from iQIYI," said
Geng Danhao, Senior Vice President of iQIYI. "Serial comics are an
extremely rich source of IP, attracting devoted fanbases. I am
confident that this initiative will continue to play a significant
role in iQIYI's development, as we find new ways to monetize our
wealth of original content."
"Conspiracy of Love" is one of iQIYI's most popular serial
comics. Within two months of being published on the iQIYI online
platform, it accumulated more than two billion views, shooting to
the top of the iQIYI comics rankings and drawing an even greater
number of comic fans to iQIYI's platform.
In April, iQIYI's first comic to live-action film adaptation,
"Single Mom Spy," racked up more than ten million views within
its first week online, being consistently ranked as the film with
the highest total shared revenue for five days after its
premiere, demonstrating the power and appeal of iQIYI's
IP.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service in
China. Its corporate DNA combines
creative talent with technology, fostering an environment for
continuous innovation and the production of blockbuster content.
iQIYI's platform features highly popular original content, as well
as a comprehensive library of other professionally-produced
content, partner-generated content and user-generated content. The
Company distinguishes itself in the online entertainment industry
by its leading technology platform powered by advanced AI, big data
analytics and other core proprietary technologies. iQIYI attracts a
massive user base with tremendous user engagement, and has
developed a diversified monetization model including membership
services, online advertising services, content distribution, live
broadcasting, online games, IP licensing, online literature and
e-commerce etc. For more information on iQIYI, please visit
http://ir.iQIYI.com.
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SOURCE iQIYI, Inc.