BEIJING, Aug. 31, 2018 /PRNewswire/ -- iQIYI Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, today
celebrated the conclusion of its mega-hit costume drama "Story of
Yanxi Palace," a Qing dynasty tale of scheming concubines and
palace intrigue. Having captivated a nation, the 70-episode
series - co-produced by iQIYI and Huanyu Film Works - has
at its conclusion been streamed a total of over 15 billion
times.
![iQIYI’s Summer Smash Hit Drama “Story of Yanxi Palace” Comes to a Close, Being Streamed Over 15 Billion Times iQIYI’s Summer Smash Hit Drama “Story of Yanxi Palace” Comes to a Close, Being Streamed Over 15 Billion Times](https://mma.prnewswire.com/media/737802/iQIYI.jpg)
Over the course of its run, the wildly popular "Story of Yanxi
Palace" has been the undisputed entertainment sensation this year
in China. The show was the most
watched online drama in China for
39 consecutive days this summer, being streamed an average of 300
million times a day, on its peak day receiving a record breaking
more than 700 million views. On major Chinese Twitter-like social
networking platform Weibo, "Story of Yanxi Palace" rose to the top
of the site's "Hot Searches" list 500 separate times, while total
posts using the hashtag "#Story of Yanxi Palace" received over 12
billion views. In the wake of the show's popularity, Chinese media
have reported a significant increase in visits to the show's
eponymous Yanxi Palace within the Forbidden City.
"We feel immensely proud to see the astounding success of 'Story
of Yanxi Palace' this summer, and the mark it has left on popular
culture," said Dr. Gong Yu, founder and CEO of iQIYI. "In the
production process of "Story of Yanxi Palace", we deliberately cast
lesser known actors with the most promising talent, rejecting
recent trends in Chinese industry that put too much emphasis of the
celebrity appeal of actors in their productions. The remarkable
reception seen by the show proves that this was the right choice,
once again validating iQIYI's focus on producing and selecting only
the highest quality content. This is the model that iQIYI has
always adhered to, and we will not swerve from this vision -
Chinese entertainment fans know that the iQIYI brand is a mark of
great content."
Following the show's enthusiastic reception domestically, "Story
of Yanxi Palace" has also crossed language and cultural barriers to
reach significant success outside mainland China, and is now viewable in over 70
countries and regions. The show has been distributed to major TV
channels and platforms across Asia
, being the most watched program in Hong
Kong on TVB in its second week of airing. The show has also
proved immensely popular outside Asia, becoming one of the most watched
licensed Chinese language dramas on Youtube this year.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service
in China. Its corporate DNA combines creative talent with
technology, fostering an environment for continuous innovation and
the production of blockbuster content. iQIYI's platform features
highly popular original content, as well as a comprehensive library
of other professionally-produced content, partner-generated content
and user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce etc.
For more information on iQIYI, please
visit http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.