BEIJING, Oct. 11, 2018
iQIYI Inc. (NASDAQ : IQ )
("iQIYI" or the "Company"), an innovative market-leading online
entertainment service in China, recently announced a CSR
initiative bringing free film screenings to poorer areas of
China. The initiative is part of a
countrywide effort to alleviate the problem of cultural poverty, as
iQIYI leverages its vast resources in the entertainment industry to
address issues in disadvantaged areas.
Starting with a launch event on September
28 in Yunyang County, Chongqing, iQIYI will host open-air screenings
of films in 171 villages across Chongqing municipality, as well as the
provinces of Guizhou and
Hebei. iQIYI has selected four hit
movies to be screened as a part of the initiative, with public
showings organized for Wolf Warrior 2, Hold Your Hands, Operation Mekong, and Operation Red
Sea.
"iQIYI is proud to provide high quality popular culture to these
disadvantaged areas of China which
have traditionally lacked resources and infrastructure," said Ma
Shengjie, Director of Public Affairs at iQIYI. "We have always been
committed to making sure that our great selection of high quality
content is available to people from all walks of life and this
initiative is a clear example of how iQIYI bridging societal gaps
to achieve this."
About iQIYI,
iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service
in China. Its corporate DNA combines creative talent with
technology, fostering an environment for continuous innovation and
the production of blockbuster content. iQIYI's platform features
highly popular original content, as well as a comprehensive library
of other professionally-produced content, partner-generated content
and user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce etc.
For more information on iQIYI, please
visit http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.