BEIJING, Nov. 5, 2018 /PRNewswire/ -- iQIYI
Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an
innovative market-leading online entertainment service
in China, today announced the release of China's first vertical video drama series
Ugh!Life!, which is set to
premiere on November 26. The release
of the show, a comedy consisting of 48 episodes of 3 minutes, is a
part of iQIYI's strategy to begin producing professional level
content design for portrait mode viewing on mobile devices.
![iQIYI Releases Vertical Video Drama Series "Ugh! Life!" iQIYI Releases Vertical Video Drama Series "Ugh! Life!"](https://mma.prnewswire.com/media/779560/iQIYI_Ugh_Life_series.jpg)
Watching video content on mobile devices is increasingly
becoming the norm rather than the exception, with entertainment
content producers and platforms globally striving to adapt to these
new viewing habits. As such, "vertical video", referring to video
content designed to be watched using a phone's vertical portrait
mode, has become a hot topic across the entertainment industry.
With the release of Ugh!
Life! and last month's vertical short video stand-up comedy megagame, iQIYI is the
first entertainment service in China to significantly invest in this
disruptive new format.
"We are thrilled to announce the premiere of our vertical video
drama series Ugh! Life!,
which we believe is one of our most innovative projects yet," said
Fu Tuo, Chief Producer of iQIYI Wright Studio. "With this project,
iQIYI is not only offering our viewers a fresh new format but
transforming the traditional approach to online content
consumption, pushing forward development in the Chinese online
entertainment industry."
At iQIYI's iJOY conference in Shanghai earlier this month, iQIYI CEO and
founder Gong Yu stated that according to research, 70% of users
view content on their phone in portrait mode. Dr. Gong predicted
that the vertical video will soon become a mainstream method of
content consumption, changing from being confined to largely
grassroots, user-made video and expanding to include professional
level content.
As a leader in China's
entertainment industry, iQIYI is committed to innovating not only
in terms of content matter but also in the way that content is
presented. Recently, the company announced that going forward it
will focus its effort on online dramas which total 12 episodes or
less per season, a format shown to increase user loyalty. A
previously produced online drama, Burning Ice, which has 12 episodes per
season, was released last year by iQIYI to critical acclaim, being
selected for distribution by Netflix and being recognized with an
award for "Best Chinese Online Drama" at Chinese American Film and
TV Festival.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service
in China. Its corporate DNA combines creative talent with
technology, fostering an environment for continuous innovation and
the production of blockbuster content. iQIYI's platform features
highly popular original content, as well as a comprehensive library
of other professionally-produced content, partner-generated content
and user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce etc.
For more information on iQIYI, please
visit http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.