BEIJING, Nov. 21, 2018 /PRNewswire/ -- iQIYI Inc. (NASDAQ:
IQ) ("iQIYI" or the "Company"), an innovative market-leading online
entertainment service in China, today
announced that it is partnering with Google in the field of Digital
Rights Management (DRM) to incorporate Google's Widevine DRM
technology into its Multi-DRM system, which has already earned
recognition by ChinaDRM Lab, China's most prestigious DRM organization.
iQIYI has been a consistent leader in the application of DRM in
China, and is the first Chinese
internet video platform to incorporate Google Widevine DRM on its
platform for use on the Chrome browser.
DRM technology is the system used globally to securely
distribute content, and is widely deployed in the entertainment
industry to protect film media and other IP. Google Widevine is the
native DRM solution for the Google Chrome browser and Android
platform. With a leading encryption system for secure distribution
and protection of video playback on any consumer device, Widevine
DRM is deployed by nearly every major online video service. iQIYI's
use of Widevine DRM will enhance protection of licensed content on
its platform, with the added benefit of allowing users accessing
iQIYI via Chrome on both Windows and MacOS to enjoy a
high-definition viewing experience.
"We are delighted to partner with Google in adding Multi-DRM to
our platform's capabilities, providing high quality licensed
copyrighted content to our users, while pushing forward the quality
of rights protection in the Chinese entertainment industry," said
Yu Ke, Senior Director of iQIYI.
"iQIYI is currently one of the largest online video sites in the
world, with nearly 6 billion hours spent on its service through
mobile devices each month and over 560 million monthly active users
on mobile devices. We are pleased to bring the Widevine product to
a service of this scale," said Brian
Baker, Senior Director and the Head of Widevine at
Google.
iQIYI has been at the forefront of DRM application technology
among online streaming services in China. In May
2018, iQIYI's Multi-DRM system was approved by China's most prestigious DRM organization,
ChinaDRM Lab, becoming the country's first internet video platform
to receive this certification.
As iQIYI expands its vast selection of high-quality content, it
will continue to seek out partnerships with leading DRM solutions,
ensuring iQIYI meets the highest international standards and
accelerating technology adoption across China.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service in
China. Founded in 2010, its
corporate DNA combines creative talent with technology, fostering
an environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce etc.
For more information on iQIYI, please visit
http://ir.iqiyi.com.
About Widevine
Widevine provides royalty free digital media solutions for the
delivery of digital entertainment to any device. Widevine's DRM
solution enables service providers to secure high quality video and
audio. Today, millions of consumers enjoy digital entertainment
secured and optimized by Widevine on retail consumer electronics
devices from all major consumer brands. Visit Widevine online at
http://www.widevine.com.
View original
content:http://www.prnewswire.com/news-releases/iqiyi-partners-with-google-to-incorporate-google-widevine-drm-into-multi-digital-rights-management-system-300754152.html
SOURCE iQIYI, Inc.