BEIJING, Dec. 19, 2018 /PRNewswire/ -- iQIYI
Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an
innovative market-leading online entertainment service
in China, today announced it has granted format rights to US
production company U2K led by
Michael and David Uslan to remake an
English version of its hit street dance competition show "Hot-Blood
Dance Crew". The new agreement represents
the first time U2K has developed the format of a Chinese variety
show for English-speaking territories.
Described by U2K as "akin to 'Lip Sync Battle and 'The Voice',
but based around dancing instead of singing, with a strong AI
component", "Hot-Blood Dance Crew" has been a massive hit in
China, popularizing the phenomenon
of street dance among Chinese youth. As the first original Chinese
online variety show simultaneously broadcast on both domestic and
overseas platforms, "Hot-Blood Dance Crew" was broadcast abroad via
Rakuten VIKI in North America, as
well as being distributed through multiple Asian channels including
Malaysia's Astro, Starhub TV in
Singapore and myTV SUPER in
Hong Kong.
"U2K's decision to remake 'Hot-Blood Dance Crew' for English
speaking audiences is truly testament to the cross-cultural appeal
of iQIYI's original variety show content," said Chen Xiao, Vice President at iQIYI. "We're
delighted at the prospect of iQIYI's innovative variety show
formats achieving global appeal, as iQIYI builds its profile as
leading global producer of high-quality video content."
U2K is a leading Hollywood
production company that has increasingly become a bridge between
Hollywood and Asia, having signed similar deals with
production companies in countries including China, India
and South Korea.
iQIYI has made sure to maximize the commercial potential of
"Hot-Blood Dance Crew", with the show attracting 11 major brand
sponsors and net advertising revenue of 650
million RMB, setting new industry records for total
sponsorship received, total number of sponsors and fastest selling
advertisement spots on an online variety show in China.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service
in China. Its corporate DNA combines creative talent with
technology, fostering an environment for continuous innovation and
the production of blockbuster content. iQIYI's platform features
highly popular original content, as well as a comprehensive library
of other professionally-produced content, partner-generated content
and user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce etc.
For more information on iQIYI, please
visit http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.