BEIJING, Jan. 3, 2019
/PRNewswire/ -- iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or the "Company"),
an innovative market-leading online entertainment service in
China, today announced the launch
of "iQIYI Vertical Zone", a new channel on its mobile app devoted
entirely to video that can be watched in portrait mode on a
smartphone. The announcement makes iQIYI China's first regular length video platform to
launch a channel dedicated to portrait mode video.
![iQIYI Unveils “Vertical Video Zone” for Dedicated Mobile Portrait Mode Viewing Experience iQIYI Unveils “Vertical Video Zone” for Dedicated Mobile Portrait Mode Viewing Experience](https://mma.prnewswire.com/media/803845/iQIYI_Vertical_Video_Zone.jpg)
The iQIYI Vertical Zone launches with a selection of 25 sets of
video, including the groundbreaking "Ugh! Life", iQIYI's first
professionally produced vertical
video-exclusive short-form comedy series, as well as selected clips
including interviews and behind the scenes footage from iQIYI
original content such as "The Rap of China", "I, Actor", "U Can U Bibi" and "The
Chinese Youth." iQIYI also announced a sustained commitment to
producing vertical video content, with twenty new portrait mode
series planned for release this
year, at rate of 1-2 per month. The new portrait mode content will
include multiple content formats such as dramas, variety shows and
cartoons.
The release of the iQIYI Vertical Zone is part of iQIYI's
commitment to continued investment in portrait mode video, a
viewing method the company predicts will become increasingly
prominent as greater numbers of users view video content on their
mobile devices. A recent survey by QuestMobile found that iQIYI's
core demographic of young urbanites and members of Generation
Z spend nearly 10 percent of
their time on mobile devices watching short-form video.
"As technology changes the way people view content,
entertainment platforms must respond to these changes by
reassessing the way content is presented," said Wang Xiaohui, Chief Content Officer at iQIYI.
"The launch of iQIYI's dedicated Vertical Video Zone is a
breakthrough which underlines our commitment to vertical video, a
format we believe is swiftly becoming one of the most important in
online entertainment."
The new channel is divided into four content categories,
covering youth-focused content like "The Rap of China"; talk shows and variety show content;
comedy content like "Ugh! Life"; and a music, food and
lifestyle-focused category featuring shows like "Vegetarian".
iQIYI's Vertical Video Zone also represents a step forward for
the company's cutting edge self-developed technology. The company
was able to accomplish the conversion of massive quantities of
horizontal video into vertical format through the use of high-end
AI processing technology. iQIYI ensured a smooth viewing experience
for its mobile users through the use of industry-leading rendering
and preloading technology and high-speed cloud storage, eliminating
worries about lag or loss of video quality.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service in
China. Its corporate DNA combines
creative talent with technology, fostering an environment for
continuous innovation and the production of blockbuster content.
iQIYI's platform features highly popular original content, as well
as a comprehensive library of other professionally-produced
content, partner-generated content and user-generated content. The
Company distinguishes itself in the online entertainment industry
by its leading technology platform powered by advanced AI, big data
analytics and other core proprietary technologies. iQIYI attracts a
massive user base with tremendous user engagement and has developed
diversified monetization models, including membership services,
online advertising services, content distribution, live
broadcasting, online games, IP licensing, online literature and
e-commerce etc. For more information on iQIYI, please visit
http://ir.iqiyi.com.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/iqiyi-unveils-vertical-video-zone-for-dedicated-mobile-portrait-mode-viewing-experience-300772412.html
SOURCE iQIYI, Inc.