BEIJING, July 14, 2020 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, recently unveiled a rebranded Suike,
its popular diversified video-sharing platform, at an exclusive
live-streamed event.
Dr. Gong Yu, Founder and CEO of iQIYI, and Ge Hong, iQIYI Senior Vice President, joined pop
idol group THE9's nine members, Suike's creators and other VIP
guests at the event. Following the live-streamed event, hashtags
including #THE9 Suike endorsers# and #Suike rebranding# went viral
on Chinese microblogging site Weibo.
"Suike has an abundant and diversified selection of content that
range from less than a minute to a few minutes or even a few hours
in length. Suike is a platform where users can easily create and
share videos with a large user community without having to be constrained by the need to meet
professional production standards," said Dr. Gong during the
event.
"In the past ten years, iQIYI has successfully created an
"iQIYI" brand that covers long-form content for categories
such as drama series, films, variety shows, documentaries,
animation and children-friendly content. However, compared to a lot
of other countries and regions, China's short-form video market is still in
its infancy. We wish that through Suike we can use technological
features such as AI and algorithms to help build a platform where
non-professionals or small to mid-tier production teams can create
and share quality video content to audience groups most suited to
them anytime, anywhere."
THE9 to serve as endorsers for Suike
SVP Ge Hong announced at the event that THE9 will serve as
Suike's brand endorsers as the positive, confident, young idol
group perfectly matches Suike's youthful and exciting platform
image. As endorsers, THE9 will share videos on the app and interact
with users and fans via the platform. At the event, Ge Hong joined THE9 to launch the app's new logo
and the brand's television commercial (TVC).
![iQIYI Senior Vice President Ge Hong announced at the event that THE9 will serve as Suike’s brand endorsers as the positive, confident, young idol group perfectly matches Suike’s youthful and exciting platform image. iQIYI Senior Vice President Ge Hong announced at the event that THE9 will serve as Suike’s brand endorsers as the positive, confident, young idol group perfectly matches Suike’s youthful and exciting platform image.](https://mma.prnewswire.com/media/1213501/iQIYI_Senior_Vice_President_Ge_Hong_announced_event_THE9_serve.jpg)
During the live streaming of the event, THE9 engaged with Suike
content creators in online content creation sessions that focused
on films and dramas, cosmetics and gourmet food, generating lively
discussions among the app's users. In addition, Suike has also
launched a creativity campaign to strengthen its engagement with
quality content creators. The campaign entails content creativity
competitions for film and TV, music, animation, comedy categories
that encourage content creators to submit their best content to win
prize money and benefits such as the opportunity to do voiceover
work with THE9.
Building a market-leading video community
At the event, Ge Hong shared
Suike's content strengths and recommended products through
interactions with the app's users. He said, "Suike's advantage lies
in its ability to cater to different audience groups by having a
diversified content selection. For example, as one of Suike's key
categories, film and TV category gathers a lot of high-quality
content creators and works. Aside from film and TV commentaries,
idol video mashups, as well as reaction videos, Suike welcomes
content creators to share their high-quality productions that
revolve around iQIYI's original films, drama series and variety
shows."
![At the event, Ge Hong shares Suike’s content strengths and recommended products through interactions with the app’s users. At the event, Ge Hong shares Suike’s content strengths and recommended products through interactions with the app’s users.](https://mma.prnewswire.com/media/1213502/At_event_Ge_Hong_shares_Suike_s_content_strengths_recommended_products.jpg)
As part of the rebranding, Suike's product pages were redesigned
to cater to younger users and access to more videos was added. Features such as creation-sharing
and community engagement were optimized to deliver better user
experiences. Newly added features include a new dynamic tab,
exclusive celebrity channels and communities to meet users' diverse
entertainment needs such as viewing, creation and engagement.
The app's PUGC (Professional User Generated Content) short video
content now covers a wide range of categories, including films,
dramas and entertainment, encyclopedias, gaming and animation. The
platform is now home to 3,000 channels and over 3 million creators.
In addition, by leveraging iQIYI's advanced IP advantages, the
platform also offers users a wide variety of long-form video
content, such as films, variety shows, dramas and animation, adding
competitive advantage to the platform offerings.
In another development, Suike launched long-term support
programs such as Xinye Program and Xiyu Program to encourage the
creation of quality content. The Company also offers incentives to
introduce overseas content, as well as dedicated support programs
for special categories. Known as 'Millions Unboxing' and 'Qichuang
Endorsers', the dedicated support programs offer in total millions
of RMB in cash and billions of traffic to the creators of
outstanding content.
Suike is committed to becoming the premier streaming platform in
China as it steps up efforts to
deepen its presence from the content, creator, technology,
community and commerce aspects and to improve its platform
ecosystem.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing, online
literature and e-commerce.
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SOURCE iQIYI, Inc.