BEIJING, July 15, 2020 /PRNewswire/ -- iQIYI Inc. (NASDAQ:
IQ) ("iQIYI" or the "Company"), an innovative market-leading online
entertainment service in China,
jointly announced with GIANT PICTURES and Filmko Film that
Double World (the "Film"), an action-adventure fantasy
film, which is adapted from the popular online game of the same
name, will premier on iQIYI's platform on July 24 for its China's Mainland release.
Double World, a fantasy epic featuring astounding visual
effects, will be the fifth with the
largest budget new movie iQIYI has made available through its
premium video on demand (PVOD) mode. iQIYI users in
China's Mainland can view the
film via the iQIYI app before its formal theatrical release. Online
ticket presales for the PVOD mode of the film will start on
July 17.
Double World was directed by Teddy Chan, renowned Hong Kong director of classic action films
such as Bodyguards and Assassins, and produced by
Soi Cheang and stars Henry Lau, Peter
Ho, Chenhan Lin, Luxia Jiang, Chung
Him Law and Ming Hu.
With a production budget of approximately RMB 300 million yuan, the Film's script was
refined over the course of four years and special effects comprise
80% of the runtime. The Zhengtu game franchise has a history
of 15 years, and is embedded in the memories of a generation of
players. The production crew teamed up with More VFX, the team
behind the special effects for The Wandering Earth, and
spent two years on the whole special effects process, from
character creation to final production.
Familiar to many gamers, the film's major settings, including
Phoenix City, Qingyuan Village and
the Valley of the King of the Beasts, were meticulously modeled and
rendered by the team, who also redesigned all mannerism and
appearances of monsters in the film, down to behavioral ticks and
hair texture.
To make the home-viewing experience closer to that of movie
theaters, iQIYI cooperated with multiple TV manufacturers to build
a home version of the Dolby Vision and Dolby Atmos specifically for
Double World. The film's trailer is produced in 4K at 60 frames per second, as part of the
efforts to transport viewers into an authentic Zhengtu
world.
Though movie theatres remain shut, audiences are still clamoring
to watch blockbusters. "This is a timely release as 2020 celebrates
the 15th anniversary of the Zhengtu game. The Internet
provides a fantastic avenue for Double World, an adaption of
an online game, to reach audiences during this special
period." said Zhang Amu of GIANT
PICTURES. "iQIYI's partnership model provides us with a way to
reach users and recoup our
investment and the platform has drawn on its wealth of technical,
co-marketing and streaming experience to make it a reality. We hope
viewers enjoy this sincere work."
In the past six months, iQIYI's cooperation model with film
producers to stream movies through the PVOD service has progressed
consistently. "We intend to introduce more excellent films through
this win-win model for producers, audiences and our platform,"
Song Jia, General Manager of iQIYI
Film Center said. "Since the COVID-19 outbreak, viewers haven't
seen any newly released films featuring powerful and stunning
visual effects. Double World fills this void, providing a
new movie-viewing experience to our users."
According to the latest data from Hub Entertainment Research,
PVOD mode is growing in popularity among young consumers, with over
60% of respondents (ages 18-34) saying they would consider paying
for new releases. iQIYI officially launched in January its PVOD
mode for new films coming to movie theaters. On February 1, action-comedy film Enter the Fat
Dragon premiered through this mode, followed by
Knockout, Spring Tide and the Oscar-winning
Marriage Story.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing, online
literature and e-commerce.
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SOURCE iQIYI, Inc.