BEIJING, July 31, 2020 /PRNewswire/ -- iQIYI Inc. (NASDAQ:
IQ) ("iQIYI" or the "Company"), an innovative market-leading online
entertainment service in China,
today announced that its original interactive virtual reality (VR)
film Killing a Superstar (the "Film") has been shortlisted
for an award in the Venice VR Expanded category at the prestigious
Venice International Film
Festival, the second time that the Company's original VR content
has been recognized in a major international film festival.
![iQIYI Original Interactive VR Film “Killing a Superstar” Shortlisted for Award at 77th Venice International Film Festival iQIYI Original Interactive VR Film “Killing a Superstar” Shortlisted for Award at 77th Venice International Film Festival](https://mma.prnewswire.com/media/1222358/iQIYI_Killing_a_Superstar.jpg)
Killing a Superstar is a suspense film that tells
the interwoven stories of various characters confined in a luxury
villa where a sudden homicide took place. iQIYI's VR team used
360°+8K HD VR technology to create the best-in-class original VR
interactive content based on an original script. The film is the
first to adopt multiple parallel narratives in immersive drama,
using panoramic observation and multi-viewpoint switching. By
giving the audience the freedom to switch between scenes at any
time, Killing a Superstar invites users to explore the
film's storyline and narrative logic. Users can also identify clues
and complete tasks while watching to create a unique and engaging
experience. The VR film supports 8K
HD format and Dolby Atmos, delivering an unprecedented premium
immersive VR interactive audio-visual experience.
Killing a Superstar's recognition by the
Venice International Film Festival
is the latest example of how iQIYI's original VR content is
garnering international attention and acclaim. The nomination means
that Killing a Superstar has not only been highly recognized
by the industry worldwide, but also demonstrates once again that
iQIYI remains at the forefront of the VR revolution.
"As a major immersive 8K HD
VR project for iQIYI this year and the first film for its VR
Interactive Theater, Killing a Superstar defies traditional
movie-watching conventions as the understanding of its narrative
logic is dictated by the audience rather than the director, giving
viewers greater freedom for engagement," Zhang Hang, Vice President of iQIYI said. "The
inclusion of Killing a Superstar in the Venice International Film Festival shows that
iQIYI's tech-driven innovative VR content has achieved another
industry breakthrough globally. As an innovative expression form
for the VR industry, the interactive VR content will help boost the
growth potential of the VR industry by tapping into the value and
popularity of IP productions."
As one of the first domestic technology and entertainment
companies to tap into the VR market, iQIYI has steadily established
a VR lineup covering dramas, films, variety shows and gaming. To
date, iQIYI has launched a number of VR titles, ranging from dramas
(Ghost Blows Out the Light: Mu Ye Gui Shi, Infernal
Affairs VR series, City Strange Talk) and films (the
Last One Standing VR, Attention VR), to interactive
content derived from dramas and variety shows such as Idol
Producer, the Rap of China and iPartment Season 5,
cartoons (TUKTAKMAN VR) and games (Chinese Paladin 4 VR,
The Knight of Shadows Between Yin and Yang VR). Many of these
have won critical acclaim and recognition. For example, in 2018,
The Last One Standing VR was also shortlisted for an award
at the 75th Venice
International Film Festival, becoming the first Chinese science
fiction VR film to receive the honor.
Going forward, iQIYI's VR business will continue to launch
premium original interactive VR content, creating innovative
audio-visual experiences powered by cutting-edge technology. The
Company will also strive to explore new genres and applications for
interactive VR, opening up new avenues for the burgeoning
industry.
Killing a Superstar is released on July 31 to iQIYI users in China's mainland on the iQIYI VR APP or the
Qiyu all-in-one VR headset platform. The Film will premiere online
at the Venice International Film
Festival from September 2 - 12.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing, online
literature and e-commerce.
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SOURCE iQIYI, Inc.