BEIJING, Aug. 31, 2020 /PRNewswire/ -- iQIYI Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, is
pleased to announce that the Company's Chief Technology Officer
(CTO), Liu Wenfeng, participated in the 24th Hong Kong
International Film and Television Market (FILMART) on
August 28. At a panel at the event
titled "Focusing on the Future of Entertainment and Science and
Technology", Liu spoke about how iQIYI is empowering its
entertainment ecosystem through the use of artificial intelligence
(AI) and other cutting-edge technologies and their roles in the
Company's global expansion.
The event, which is also known as Hong Kong FILMART, ran from
August 26 to 29 and was held online
this year amid the Covid-19 pandemic. The four-day virtual content
marketplace brought together more than 670 exhibitors from 38
countries and regions, promoting nearly 2,000 film and television
production to potential buyers worldwide.
Technology empowers content innovation and user experience
upgrade
iQIYI has long explored the relationships between technology,
content and audience experience and in recent years, the
application of AI in the fields of vision, voice, and natural
language has rapidly developed, putting those relationships under
the spotlight in the entertainment industry. "As a technology-based
entertainment company, we are committed to providing users with
enriched content and premium viewing experiences through new
technologies. Advanced technologies such as AI serves as the
driving force behind our user-centric entertainment service
platform, enabling us to explore innovative forms for content
creation, distribution and monetization," said Liu.
iQIYI has applied AI technology to various aspects of its
business including content creation, production, distribution and
monetization. For the creation of professional content, iQIYI
utilizes AI technologies to analyze performances of actors taken
from iQIYI's massive content library and provides suggestions to
casting directors when they are looking for actors by intelligent
casting algorithms. Casting directors can use the AI technologies
to search and retrieve past performances of target actors from the
massive content library, helping highly improve the efficiency
during the casting process.
To further improve user experience, iQIYI also launched Qiguan,
an AI innovative application product that supports instant
recognition and search of video footage. Using AI technology,
Qiguan can continuously analyze video content and identify
celebrities, cartoon characters, background music and lines in the
video to help create an immersive and interactive viewing
experience for users. In addition, iQIYI introduced a
multi-perspective watching mode for its self-produced variety
show Youth With You Season 2. This new feature, powered
by iQIYI's AI angle-switching technology, allows users to
simultaneously watch the performance of the over 100 trainees from
a view of the whole stage and a separate view that focuses on their
favorite trainee. It creates a more personalized and immersive
viewing experience, and can deliver a smooth streaming performance
on all high, mid- to low-end devices as the capabilities of iQIYI
video player is optimized for better adaption.
Technological innovation is one of key competitiveness to
iQIYI conquering the international market
After cementing its leading position in the domestic Chinese
market through its strong capabilities across technology, content
creation and business operations, iQIYI has set its sights on
conquering overseas markets. Liu said that iQIYI is attaching
greater importance to applying innovative technologies in its
overseas expansion, seeing them as one of key competitiveness that
will allow the Company to stand out in the global arena.
iQIYI officially commenced its global expansion in June
2019 when it released the international version of the iQIYI
App. Five months later, the Company entered into a strategic
partnership with Astro, a leading media brand in Malaysia, to
kickstart local operations. In addition to its high-quality films
and drama series, iQIYI also provides tailored content for local
markets as well as technology services such as Qisubo, the
Company's latest developed content delivery network (CDN). Qisubo
provides users with the ultimate video-watching experience across
different devices such as mobile phones, OTT and virtual
reality in a wide range of network settings. Qisubo's edge
computing and storage capabilities can reduce cloud data transfer
and locally process video content, allowing overseas iQIYI users to
get high-quality content faster and more consistently. To
date, content in Blu-ray 1080P and 4K
quality have been made available to users in Thailand and Burma on Qisubo.
"iQIYI aspires to continue accelerating the innovation of
content creation, user experience and monetization mode with the
dual drivers of cutting-edge technology and high-quality
entertainment production, and striving to provide users with a rich
variety of viewing forms and interactive content to build a new
entertainment ecosystem for iQIYI," Liu said.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing, online
literature and e-commerce.
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SOURCE iQIYI, Inc.