BEIJING, Sept. 14, 2020 /PRNewswire/ -- iQIYI Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China,
announced that its original interactive virtual reality (VR)
film Killing a Superstar (the "Film") has received
the Best VR Story Award of the Venice VR Expanded category at the
prestigious Venice Film Festival, representing the first
time for an original VR production from China's Mainland to receive an award from a
major international film festival. A total of 31 VR productions
were shortlisted in the Venice VR Expanded category, including
works of top directors of films such as The Lion King,
Iron Man and Madagascar.
![iQIYI Original Interactive VR Film "Killing a Superstar" Becomes China Mainland's First VR Production to Win Award at Venice Film Festival iQIYI Original Interactive VR Film "Killing a Superstar" Becomes China Mainland's First VR Production to Win Award at Venice Film Festival](https://mma.prnewswire.com/media/1273401/iQIYI_Original_Interactive_VR_Film_Killing_a_Superstar_Becomes_First.jpg)
The Venice Film Festival was
founded in 1932 and is considered as one the three major
international film festivals in Europe alongside Cannes International Film Festival and
Berlin International Film
Festival. Beginning in 2017, Venice Film Festival took the lead in setting
up a separate competition unit for VR productions, and began to
attract many film and television companies, creators, and artists
around the world to devote themselves to new creations that differ
from traditional film and television content. In 2018, the iQIYI
original VR production titled The Last One Standing
VR was also shortlisted for an award in the VR category at
the 75th Venice Film Festival, making it the
first Chinese science fiction VR film to be nominated at the
festival.
As a major immersive 8K HD VR project for iQIYI
this year and the first film for its VR Interactive Theater,
Killing a Superstar tells the suspense-driven story of
various characters being confined in a luxury villa where an
unexpected homicide takes place. iQIYI's VR team used its
360°+8K HD VR technology to create the best-in-class original VR
interactive content based on an original script. The film is the
first to adopt multiple parallel narratives in immersive drama,
using panoramic observation and multi-viewpoint switching. By
giving the audience the freedom to switch between scenes
whenever, Killing a Superstar invites users to
explore the film's storyline and narrative freely. Users can also
identify clues and complete tasks while watching in order to create
a unique and engaging experience. The VR film
supports 8K HD format and Dolby Atmos, delivering an
unprecedented premium immersive VR interactive audio-visual
experience. Killing a Superstar was released
on July 31 to iQIYI users in China's mainland on the iQIYI VR APP and the
Qiyu all-in-one VR headset platform.
Killing a Superstar's recognition by the Venice
Film Festival is not only a milestone for local original VR
content, but also sets a new benchmark for the industry. It also
demonstrates once again that iQIYI is able to empower original
content innovation with technology," Zhang Hang, Vice
President of iQIYI said.
As one of the first domestic technology and entertainment
companies to tap into the VR market, iQIYI has steadily established
a VR lineup covering dramas, films, variety shows and gaming. To
date, iQIYI has launched a number of VR interactive content derived
from dramas and variety shows such as Idol
Producer, iPartment Season 5. At the same time, the
Company plans to continue adopting and upgrading the interactive
format of Killing a Superstar and layout a 360° panoramic
immersive 8K VR interactive theater
by further exploring suspense materials and creating additional
content of the same series.
In addition, iQIYI's original VR game Robot Master
launched in Shanghai in July this
year. Its immersive entertainment sensory solutions are able to
provide users with unprecedented gaming experience with senses of
touch, smell, hearing, and wind, vibration, heat, gravity, etc.,
completely revolutionizing offline VR entertainment and further
expanding the imagination of the VR market. In addition, the 5G
High-tech Video-Interactive Video Technology White Paper (2020)
compiled by the State Administration of Radio, Film and Television,
with contributions by iQIYI, was published recently. VR interactive
content, as an innovative expression of the VR industry, will
advance the growth of the VR industry through its own traffic and
IP.
Going forward, iQIYI's VR business will continue to launch
premium original interactive VR content, creating innovative
audio-visual experiences powered by cutting-edge technology. The
Company will also strive to explore new genres and applications for
interactive VR, opening up new avenues for the burgeoning
industry.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing, online
literature and e-commerce.
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SOURCE iQIYI, Inc.