BEIJING, Nov. 14, 2020 /PRNewswire/ -- iQIYI Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, is pleased to announce that its premium
video-on-demand ("PVOD" or the "Mode") title, Spring Tide
has been nominated for Best Feature Film and Best Director at the
33rd Golden Rooster awards. This is the first time a
film distributed via PVOD is nominated for such a high honor.
Established in 1981, The Golden Rooster Awards is the most
prominent film prize in China's
Mainland. The five other nominees of Best Feature Film Award are
Better Days, Leap, Sheep Without A Shepherd,
Chaogtu with Sarula, and My
People, My Country.
Spring Tide tells the story of women from three
generations within a dysfunctional family. A reporter and single
mother, Guo Jianfeng, played by Hao Lei, is caught in an emotional
dilemma between her mother and daughter. The film, since its
premiere, has led to heated online discussion about the concept of
"family of origin". The hashtag "Influence of the original family"
has made it on the list of most trending Weibo topics with more
than 20 million views.
On the nominations Spring Tide received, Yang Xianghua,
President of Membership and Oversea Business Group of iQIYI,
remarked, "Great films are not restricted by distribution models
and the size of the screens they are shown on. We are confident
that in the long run, PVOD will meet the diverse needs of audiences
and form a new distribution and business model. This model awaits
optimization, and we will keep on exploring its potential."
The Mode allows users to view latest releases online at a
moderate price, while also enabling film producers to obtain
greater revenue by establishing more distribution channels and
platforms to attract more users by providing high-quality content.
Moreover, films distributed via PVOD are also able to have a broad
content impact.
As the pioneer of PVOD mode in China, iQIYI has released numerous leading
titles via the PVOD mode. Since this February, the Company has
streamed blockbusters like Enter the Fat Dragon,
Knockout, Marriage Story, Monster Run,
Double World, and Dwelling in the Fuchun Mountains
via the Mode. Most recently in November, iQIYI premiered
Paramount's animation, the SpongeBob Movie: Sponge on the
Run, under PVOD.
About iQIYI, Inc.
iQIYI, Inc. is an innovative
market-leading online entertainment service in China. Its corporate DNA combines creative
talent with technology, fostering an environment for continuous
innovation and the production of blockbuster content. iQIYI's
platform features highly popular original content, as well as a
comprehensive library of other professionally-produced content,
partner-generated content and user-generated content. The Company
distinguishes itself in the online entertainment industry by its
leading technology platform powered by advanced AI, big data
analytics and other core proprietary technologies. iQIYI attracts a
massive user base with tremendous user engagement, and has
developed a diversified monetization model including membership
services, online advertising services, content distribution, live
broadcasting, online games, IP licensing, online literature and
e-commerce.
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SOURCE iQIYI, Inc.