BEIJING, Nov. 25, 2020 /PRNewswire/ -- iQIYI Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative,
market-leading online entertainment service in China, is pleased to announce that its
co-produced documentary, Tough Out, will begin
screening in movie theaters from on December 11th under a new
distribution model with Elemeet.
iQIYI discovered Tough Out at the
9th CNEX Chinese Documentary Forum and helped
promote the documentary to wider audiences. Telling the story of a
group of troubled teenagers learning to play baseball with a famous
baseball coach, the film was awarded "Best documentary" and
"Audience Choice" awards at the 14th FIRST
International Film Festival. The film was rated 8.8/10 on Douban,
the Chinese equivalent of Rotten Tomatoes.
Apart from Tough Out, another iQIYI co-produced
film, Balloon, has begun screening in theaters on
November 20th. Directed by
renowned Tibetan director, Pema
Tseden, Balloon was screened in the Horizons
section at the 76th Venice
International Film Festival.
Recognition for Tough
Out and Balloon has proved iQIYI's
commitment to working with outstanding content creators. The
Company has signed a strategic cooperation with film screening
platform Elemeet to co-launch an innovative distribution model with
full-cycle services including integrated online-offline promotion
and distribution support. This will improve income from the box
office and the internet, and address the issue of discontinuity
when a movie is scheduled in multiple window periods across
different channels.
Leveraging Elemeet's screening on-demand resources in movie
theaters and iQIYI's online distribution capacity, both parties
will work together to select quality films, evaluating them based
on artistry, social influence and market potential, and customize
distribution plans, providing young film professionals with funding
and staffing resources to better promote and distribute their work.
Other than Tough
Out and Balloon, more films were
announced for distribution under this new model,
including Summer Blur, a film that won awards at the
Pingyao Film Festival and the Pusan International Film Festival,
and Damp Season, which was in competition at the
2020 Rotterdam International Film Festival.
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SOURCE iQIYI