BEIJING, Dec. 3, 2020 /PRNewswire/ -- iQIYI Inc. (NASDAQ:
IQ) ("iQIYI" or the "Company"), an innovative market-leading online
entertainment service in China, is
pleased to announce that two of its films, My Himalayas and Flaming
Cloud, won multiple awards at the prestigious 33rd China Film
Golden Rooster Awards.
My Himalayas scooped the award for Best Low-Budget Feature while
Flaming Cloud won the awards for Most Promising Director, Superior
Project in Selected Category and Most Recommended Project by
Investors, which beat over 1,000 films submitted in its category.
In addition, Wang Rui won Best
Director for Chaogtu with Sarula, which will be aired on iQIYI
platform.
iQIYI has always partnered with filmmakers in areas such as
production, copyright collaboration and online distribution to
explore new ways of storytelling and business modes, supporting
them by providing distribution channels for films of all genres to
reach viewers worldwide.
As a co-producer and distributer of low-to-medium budget films,
iQIYI keeps an eye on outstanding filmmakers who have inspiring
stories to tell.
A number of works jointly produced by iQIYI, including The
Summer Is Gone, Mirrors and Feathers and The Moment of Pluto, have
attracted attention at international film festivals. Balloon, which
is currently in theaters, and the forthcoming Tough Out have been
widely acclaimed for their creative narrative structures and
touching performances.
With regards to art films, iQIYI has always been a strong
supporter and advocate. Apart from Chaogtu with Sarula, the
exclusive copyrights of which were acquired by iQIYI, many other
quality Chinese art films such as What's In The Darkness, The
Summer is Gone, Kaili Blues, Love
Education, Spring Tide and Dwelling in the Fuchun Mountains, as
well as award-winning overseas titles La La Land, Happy as Lazzaro
and Bohemian Rhapsody have all been picked up by iQIYI for online
streaming. The combination of indie and mainstream titles
complement each other and helps diversify iQIYI's content offering,
providing a richer selection of films for iQIYI's users.
iQIYI also owns the exclusive copyright of three Golden Rooster
Awards winners, namely, Liberation, Ne Zha and Better Days,
showcasing the Company's strong purchasing power.
Going forward, iQIYI will continue to work with professionals in
the film industry in a wide range of areas spanning production,
copyright collaboration and online distribution.
While it did not win any awards, iQIYI's art film Spring Tide
was nominated for Best Feature Film and Best Director. The film,
distributed through the Company's premium video-on-demand (PVOD)
channel, received wide attention and garnered an exceptional
reputation immediately following its online release. The
nominations once again confirmed that high-quality films and
inspiring stories can transcend modes of distribution and screen
sizes to generate the same emotional reactions and
enjoyment.
Launched in 1981, the Golden Rooster Awards is widely considered
as one of the most prestigious awards for Chinese-language
films.
This year, a total of 155 films were shortlisted and 19 winners
announced during the four-day film festival, which concluded on
November 28 at the Strait Grand
Theater in Xiamen, east
China's Fujian Province.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing, online
literature and e-commerce.
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SOURCE iQIYI, Inc.