BEIJING, Jan. 12, 2022 /PRNewswire/ -- iQIYI, an
innovative market-leading online entertainment service in
China, aired the season finale of
its original variety show Super Sketch Show (season one) on
Jan. 7. The program brings
China's comedy scene to the
attention of the mainstream public and sets out the great potential
of the industry's development. Showcasing the amazing young comedy
talent whose art had not received extensive attention, Super
Sketch Show breaks new ground in China's broader entertainment ecosystem.
Co-produced by iQIYI and Mewe Media, Super Sketch Show is
a comedy competition variety show that has been streaming
exclusively on iQIYI since October
2021. Presented in a style that resonates with young people
today, the program invites up-and-coming comedians to experiment
with a wide range of comedic styles, ranging from sketch comedy,
musical, and mime to pantomime. The program also has a competitive
element, where as part of the show, three comedy groups perform
different works to compete for different awards, including Best
Group, The Jury Prize, The Audience Price, Best Screenwriter and
Best Partners.
![iQIYI’s Super Sketch Show Helps Enable Development of China’s Original Comedy Industry iQIYI’s Super Sketch Show Helps Enable Development of China’s Original Comedy Industry](https://mma.prnewswire.com/media/1724864/image.jpg)
During the award ceremony segment of the season finale, WANG
Xiaohui, President of Professional Content Business Group (PCG) and
Chief Content Officer of iQIYI, remarked that: "Super Sketch
Show has showcased many excellent comedians, serving as a
platform for comedians in China to
perform, shine, and introduce themselves to the wider public. iQIYI
is excited to take part in unleashing the potential of China's comedy industry, and we so look
forward to continuing our journey."
Covering topics of love, society's relationship with the
Internet, career, childhood, and others, much of the show's content
has deep resonance to young people in China, resulting in the show's huge
popularity. The show's content popularity index, which iQIYI
generates from user viewing, interaction, and sharing and other
user activities, reached 7,631, which is among the top 10 for iQIYI
variety shows in 2021. As of Jan. 11,
the show scored 8.4 out of 10 on China's film and TV review platform
Douban.
The program introduced many comedic talents to the Chinese
audience. Mime artist WU Liuqi, a participant of the show,
shared that, "I hope there are more variety shows that focus on
comedy. We are a relatively niche industry in China, and shows like the Super Sketch
Show really help the wider public to get know us."
In addition, the show also widens the audience's understanding
of the comedy industry by showcasing the screenwriters who normally
work behind the scenes. YU Ao, a screenwriter who participated in
the show, said that "the program shows so much respect for us
screenwriters. The team genuinely tries to understand who we are
and how we work with the comedians—and they do their best to help
us work together even better."
The preparation for Season Two of the Super Sketch Show
is currently under way as part of iQIYI's extensive slate of new
original content to come. At iQIYI's 2021 iJOY Conference held in
Shanghai in October 2021, iQIYI released 260 new titles,
encompassing genres ranging from variety shows, dramas, films,
children's content, animation, documentaries, sports, and more.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/iqiyis-super-sketch-show-helps-enable-development-of-chinas-original-comedy-industry-301459180.html
SOURCE iQIYI