BEIJING, Jan. 26, 2022 /PRNewswire/ -- iQIYI, an
innovative market-leading online entertainment service in
China, announced that it has
completed the production of two 4K
test films this week in its self-built virtual production studio.
The productions used scenes from the communities of Buliangjing,
the fictional location where the mystery in iQIYI's hit drama
Luoyang starts. The test films also mark a major step in
iQIYI's realizing its vision of incorporating digital assets in the
production of its series, films, animations, games, VR, commercial
licensing, and other businesses, which enhances content quality,
lowers production cost, and improves efficiency, as the company
adopts a diversified monetization strategy and promotes the
industrialization of the film and TV industry.
The two films, with Wind Blows from Buliangjing featuring
real actors, Xin Nian
featuring iQIYI's virtual idols as characters, marked the first
time that 4K film- and
television-level virtual production was done in China.
The two films adopt standards for TV drama and film
production and completes off-screen expansion and AR foreground
overlay with core products developed in-house. The program achieves
a technological breakthrough in the industry as it has created an
all-encompassing process of digital assets application, an
important step to help iQIYI realize its goal of building a
"virtual film and TV city". Repeated applications of these digital
assets will help greatly reduce the marginal cost of set
production. Data shows that the application of digital assets into
TV and film industry can save around 30% of the production
cost.
ZHU Liang, Vice President of iQIYI and Head of Intelligent
Production, points out that "Since the virtual set can be used
repeatedly, it hugely reduces the cost related to building physical
sets and allows for infinite possibilities, as the set can be used
for a variety of productions, such as virtual performance, games,
murder mystery games, metaverse and others."
The physical set of Buliangjing was built by the production crew
in 65 days in an indoor space of 5,000 square meters. Through
digital technologies, iQIYI made a full-scale replica of the
communities of Buliangjing into virtual asset and used for films.
In the example of Wind Blows from Buliangjing, by
filming real actors in a virtual setting, iQIYI tells a complete
narrative with real-time visual effects. YAN Daiyao, director of
Luoyang, says, "Leveraging the digital assets in
Luoyang, we extract the scenery of Buliangjing to display on
LED panel, creating a powerful comparison between real and virtual
settings while leaving space for actors to perform and create a
strong dramatic tension."
In recent years, virtual production revolutionized film and TV
technology as it enables quality production and innovative
audio-visual forms and collaboration approaches. Mastering the
technology of LED virtual shooting and XR-powered virtual
performance production, iQIYI's virtual production team has
accumulated extensive experience in producing high quality
contents. At the end of 2020, iQIYI unveiled a 1,000-square-meter
virtual production base in the Dachang Movie Town in Langfang,
Hebei province; in March 2021, iQIYI held a XR live Cloud Show
"X-City" performed by Chinese girl group THE9; in June, iQIYI
launched new all-in-one VR headset QIYU 3 and the launch event of
the product was live-streamed to millions of fans via XR
technology.
LIU Wenfeng, CTO of iQIYI and President of Infrastructure and
Intelligent Content Distribution Business Group (IIG) once shared,
the digital assets may connect more content going forward, enabling
users to deeply interact with an IP in a world beyond our physical
reality. As part of the plan, on Jan.
21, iQIYI announced the launch of its first set of digital
collectibles based on iQIYI's popular original drama series
Luoyang, making it the first period drama-based digital
collectables issued in China.
Featuring in total 6,000 copies of six antique-inspired items from
Luoyang as well as 500 copies of a key location in which the show
is set in, the set sold out in just seven hours after its
release.
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SOURCE iQIYI