BEIJING, April 22,
2022 /PRNewswire/ -- iQIYI, an innovative
market-leading online entertainment service in China, unveiled a new logo as it celebrates
its 12th anniversary on Apr. 22,
reaffirming its commitment to unleashing innovation and providing
quality content and better user experience.
Founded in 2010, iQIYI was listed on NASDAQ on Mar. 29, 2018 as "IQ." Throughout the years,
iQIYI has built a global reputation around its outstanding content
quality, excellent user experience, and innovative business models,
all of which are underpinned by the company's strong commitment to
technological innovation. Considered as the leading power in
China's online video industry,
iQIYI spearheads the growth and transformation of the entertainment
business ecosystem by introducing a diversified IP ecosystem and
delivering industry-leading innovation on film and television
industrialization.
"The overall landscape for Chinese long-form video industry is
entering a new chapter," iQIYI Founder and CEO GONG Yu said during
the company's 2021 Q4 Earnings Call, adding that "Everyone within
the industry is now taking a more balanced approach that results in
higher business efficiency, profitability and positive social
impacts. These changes are positive, and will bring the entire
industry to achieve sustainable growth in the long term."
As iQIYI moves into the next chapter of development, the new
logo forgoes the border that boxed the previous logo. The company
believes that entertainment inspires the audience by presenting
boundary-breaking creative thinking, and that the essence of
technology and art is also to break conventions and push
boundaries. iQIYI's many achievements in the past years, including
the introduction of theater mode, multi-screen interaction, and
virtual reality, all speak to the company's commitment to
introducing innovations and new possibilities to users' lives.
Adopting a visually more streamlined font, the new logo also
represents the company's focused dedication to marrying human
ingenuity with technology. In terms of color, the vibrant, lighter
green of the new logo communicates a youthful energy and reflects
iQIYI's strengthened ambition and excitement for the future as the
company stands ready to usher in the next chapter alongside its
users.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI