BEIJING, April 25,
2022 /PRNewswire/ -- iQIYI, an innovative
market-leading online entertainment service in China, launched a set of digital collectibles
to celebrate the company's 12th anniversary on Apr. 22, making it the third set of digital
collectibles iQIYI recently launched, and marking an important step
in the company's metaverse exploration and continuous innovation in
IP monetization.
The set features iQIYI mascot "Kiki" and is a collaboration
between iQIYI and Baidu, with technical support from XuperChain, a
Baidu-developed, highly flexible blockchain architecture. The set
includes 12,000 copies of various images of Kiki, with both
AI-produced generic copies and specially designed ones that
incorporate elements from iQIYI's hit drama series, variety shows,
cross-brand collaborations and more. Besides, all copies of the
Kiki set are for free as a token of appreciation for the long-term
support and loyalty from iQIYI users.
![iQIYI Launches More Digital Collectibles, Further Expanding Avenues for IP Monetization iQIYI Launches More Digital Collectibles, Further Expanding Avenues for IP Monetization](https://mma.prnewswire.com/media/1803391/iQIYI_Launches_More_Digital_Collectibles_Further_Expanding_Avenues_IP_Monetization.jpg)
Furthermore, iQIYI also launched a digital collectibles set
based on the character "Producer C" from RiCH BOOM, iQIYI's first
Chinese new-gen virtual idol band. The launch speaks to iQIYI's
strong grasp of youth culture and its commitment to setting
positive cultural trends for young audiences. Available for
purchase from Apr. 21 to Apr. 24.,
the set features a total of 8,888 copies of six different
images of Producer C, which customers can purchase on CERKA, the
online platform of a Chinese metaverse content service
provider.
![a digital collectibles set based on the character “Producer C” from RiCH BOOM a digital collectibles set based on the character “Producer C” from RiCH BOOM](https://mma.prnewswire.com/media/1803427/b8e6a805439a79f3b48f07246db1621.jpg)
The new releases mark a forward step as iQIYI continues its
strategy of building a diversified IP monetization ecosystem. In
January, iQIYI launched its first set of digital collectibles,
which was based on the company's popular original show
Luoyang and marked the first period drama-based digital
collectibles issued in China. The
sets sold out in just seven hours after its release. Unlike
traditional digital collectibles, most of which are digital images,
items in the Luoyang-inspired set are usable devices in the
Luoyang metaverse, which bring users back to the cultural milieu of
China's ancient city, Luoyang.
With its current endeavors and more, iQIYI continues to
strengthen its commitment to expanding its IP value and forming a
sustainable ecosystem with its industry partners—all while
unleashing the commercial potential of the metaverse.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI