BEIJING, Aug. 26,
2022 /PRNewswire/ -- iQIYI, an innovative
market-leading online entertainment service in China, announced recently that parts of its
drama series Fox Spirit Matchmaker (Yuehong Chapter) will
involve Extended Reality (XR) Virtual Production, making the show
China's first drama series that
adopts the kind of technology in its production. The move marks a
further step iQIYI takes to realize its strategic vision of
leveraging virtual production to enhance content quality, improve
efficiency, and create an immersive viewing experience.
![A poster of “Fox Spirit Matchmaker (Yuehong Chapter)” A poster of “Fox Spirit Matchmaker (Yuehong Chapter)”](https://mma.prnewswire.com/media/1885936/A_poster__Fox_Spirit_Matchmaker__Yuehong_Chapter.jpg)
Fox Fairy Little Matchmaker is a drama series adaptation
of the eponymous Chinese anime, and its XR virtual production
involves a number of LED panels being installed in the series'
shooting location in Hengdian, Zhejiang province, where iQIYI constructed a
2,400-square-meter virtual production studio. While shot virtually,
the final output conveys a high degree of realism and is almost
indistinguishable from those shot in a physical set. The
set-up also enables the production team to move around seamlessly
and reuse and adapt to various virtual sets efficiently.
The shooting process of the series is a strong testament to how
virtual production brings changes and new room for development in
the film and television industry while inspiring the audience to be
even more creative in their imagination.
"iQIYI has been building its digital asset library and exploring
the integration of film and television production with advanced
technology. XR virtual production is a crucial move to further
propel the industrialization of Chinese film and television into a
new stage," said ZHU Liang, Vice President of iQIYI and Head of
Intelligent Production.
iQIYI has long been leveraging technology such as virtual
production to enable a better entertainment experience. In January,
the company completed the production of two 4K test films in its self-built virtual
production studio. The scenes of the films are adopted from iQIYI's
hit drama series Luoyang, for which the company 3D-scanned
the physical scenes of the drama with high precision. The scans
were then turned into "Digital Twin" 3D assets and have been
repurposed to create the 4K test
films.
"Since the virtual set can be used repeatedly for a variety of
productions—such as animation, games, VR, commercial authorization
and others—it hugely reduces the cost related to building physical
sets and allows for infinite possibilities," added Zhu.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI