AIGC Implemented Across All Stages,
Facilitating Production and Enhancing Efficiency
BEIJING, Sept. 22,
2023 /PRNewswire/ -- iQIYI, Inc. (NASDAQ:IQ) ("iQIYI"
or 'the Company'), an innovative market-leading online
entertainment service in China,
announced the upcoming release of 282 new films, drama series, and
variety shows at its iJOY Conference held in Lijiang, Yunnan province on September 21. With a strong focus on high-quality
content and cutting-edge technology, iQIYI is dedicated to
delivering exceptional entertainment experiences to its
viewers.
The iJOY conference, a
semi-annual event for sharing corporate and marketing
strategies with brands and partners, drew over 400 onsite guests
this year, with more participants joining online. At the
conference, GONG Yu, Founder and CEO of iQIYI, shared that the
company is actively embracing AIGC (Artificial Intelligence
Generated Content) to empower creativity across the content
production, promotion, and consumption process. AIGC has proven to
be highly effective in applications such as text, image, sound,
video, and 3D models, revolutionizing the content industry. Gong
advocates for the widespread adoption of AIGC technology, which
unlocks new possibilities for content creation and reshapes the
entertainment landscape.
"The film and television industry is poised for revolutionary
changes in production methods, cost structure, and personnel
composition over the next three to five years due to AIGC," Gong
said.
Capturing the Essence of Real Life
iQIYI's unwavering commitment to original content strategy has
yielded remarkable results in 2023, solidifying its reputation as a
diversified and high-quality premium content powerhouse. The
company has maintained its leading position in drama market share
for six consecutive quarters as of the end of June, while its
market share of exclusive variety shows in the second quarter
doubled from the previous three months.
WANG Xiaohui, Chief Content Officer and President of
Professional Content Business Group (PCG) at iQIYI, affirmed that
the company will continue to create content that reflects the lives
of ordinary people and addresses societal issues, offering diverse
and high-quality choices for their viewers and brands.
iQIYI's upcoming lineup features numerous dramas that delve into
the lives of young individuals from various industries, including
City of the City, Ray of Sunshine. While the oriental
fantasies, such as A Journey to Love, Strange Tales of Tang Dynasty
to the WestⅡ, will showcase eastern aesthetics and traditional
culture, the renowned Light On Theatre will continue to excite the
audience with suspense dramas. Furthermore, a wide range of genres,
including espionage thrillers and comedies, will cater to diverse
audience preferences.
In the realm of variety shows, iQIYI will prioritize
authenticity and focus on capturing the emotional essence of youth.
Become a Farmer Season 2 will continue documenting
the earnest lives and determined dreams of young individuals, while
The Rap of China 2024 makes
a strong comeback, showcasing the fearless and passionate spirit of
the younger generation. Additionally, there will be multiple
variety shows covering camping, relationships, comedy, food and
more, providing captivating content that appeals to a wide
audience.
Moreover, the new titles will offer a diverse range of programs,
including films, documentaries, anime, and sports to cater to the
various needs of the audience.
Aligning Content and Brands
WU Gang, Senior Vice President of iQIYI, emphasized the
importance of aligning brand identity with quality content and
effective communication for successful content marketing. Wu
stated, "Good content marketing always captures the core emotions
of the content, while also integrating the product into diverse
scenarios within the story."
iQIYI has built a complete marketing chain and leverages the
potential of content marketing through extensive integration of
marketing resources, core content elements, diverse media formats,
and collaborative partnerships. By doing so, iQIYI ensures that its
content resonates with viewers and effectively communicates brand
messaging.
CONTACT: iQIYI Press, press@qiyi.
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SOURCE iQIYI