BEIJING, March 6,
2024 /PRNewswire/ -- iQIYI, an innovative
market-leading online entertainment service in China, recently launched its latest Virtual
Reality (VR) immersive theater in Xi'an, Shaanxi province. Drawing upon its blockbuster
original IP Strange Tales of Tang Dynasty 2: To the West,
the VR theater quickly became a highlight in the city during the
Chinese New Year holiday, serving as a testament to iQIYI's prowess
in transforming popular IPs into offline sensations.
The original thriller, Strange Tales of Tang Dynasty 2: To
the West, unfolds in Chang'an (now Xi'an), the ancient imperial capital of the
Tang Dynasty. The drama revolves around an experienced commander
and an Imperial Guard General as they navigate a series of
mysterious cases, each packed with unexpected twists and a
suspenseful plot.
The VR adaptation is a collaborative creation by iQIYI
DREAMVERSE Studio and its partners, immersing visitors in ancient
Chang'an through a historical reception, live-action performances
in Tang Dynasty attire, and a VR zone powered by motion simulation
and spatial audio technologies. The reception area creates an
authentic Chang'an street atmosphere, while the live experience
area uses film-level set design and non-player characters in Tang
Dynasty costumes to immerse the audience in the story. The VR
experience area offers a 1:1 reproduction of the real-life scenes,
allowing players to explore the virtual world freely with just a VR
headset.
The innovative combination of captivating content and
cutting-edge VR technology has not only garnered rave reviews but
also secured a top-three position on the VR sales chart in
Xi'an on Dianping, China's leading review and rating
platform.
"Technology is the core driving force of iQIYI, and we are
committed to exploring the new frontiers it presents," said Hang
ZHANG, Senior Vice President of iQIYI. "Creating an amalgamation of
IP, technology and cultural tourism in a modern and youthful way is
the direction for the development of offline immersive
entertainment."
This project represents iQIYI's second foray into the realm of
"Real Scenery + VR" immersive theater, drawing inspiration from
China's rich historical heritage
and captivating oriental aesthetics. It follows the success of the
previous Luoyang VR project, which is set in another famous
ancient capital city and has been a consistent leader in
popularity, sales, and customer satisfaction on Dianping since its
official debut in Shanghai in June
last year. With the new venture, iQIYI continues to refine its
innovative IP-based business model and integration of culture and
tourism elements, promising even greater commercial success.
Furthermore, the offline VR experience has synergistically
boosted the online viewership of the associated drama series,
demonstrating a unique, reciprocal operation model. Data from iQIYI
Research Institute reveals a significant 11.2% sequential increase
in viewing time for Strange Tales of Tang Dynasty during the
Chinese New Year holiday.
Visitor feedback on rating platforms has been overwhelmingly
positive, with many expressing that the "immersive feeling" was the
project's most significant feature. Encouraged by the success of
its immersive VR projects, iQIYI is determined to expand the launch
of immersive experiences across cities in China and beyond.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI