America's number one frozen beverage now
available for breakfast in its iconic Cherry and Blue Raspberry
flavors
NASHVILLE, Tenn., April 18,
2023 /PRNewswire/ -- ICEE fans can now feel the
freeze for breakfast! The ICEE Company®, a subsidiary of
J&J Snack Foods Corp. (NASDAQ: JJSF), is collaborating with
Kellogg's® for the first time ever to create the coolest
cereal in town—literally—with NEW Kellogg's ICEE Cereal.
The ICEE Company® and Kellogg's® launch the
coolest cereal in town—literally—with NEW Kellogg's ICEE
Cereal.
Inspired by ICEE's best-selling Cherry and Blue Raspberry
flavors, the new cereal utilizes an innovative ingredient that
cools your mouth as you eat, imitating that familiar and refreshing
first sip of an ICEE. Kellogg's ICEE Cereal is the company's first
summertime cereal to feature this cooling sensation. The cereal has
a sweet, cool feeling, leaving you craving more—and transforming
milk into a tasty, slurp-worthy treat.
Every spoonful delivers the iconic flavors ICEE fans have come
to know and love, with crunchy red and blue spheres that mimic the
signature beverage color palette. As you indulge in the coolest
breakfast in town, the fruity aroma evokes childhood memories so
everyone can start their day with kid-like enthusiasm.
"Consumers today say they want to feel like a kid again, and
there's no better way to 'Let the Kid Out' than digging into a bowl
of ICEE branded cereal," said Natalie
Peterson, Vice President of Marketing at The ICEE Company.
"This fun combination is just right for anyone who wants to feel
like a kid. First one to the box wins!"
"Kellogg's is excited about our first-ever collaboration with
ICEE that delivers a 'cool' and delicious new cereal to excite your
senses," said Laura Newman, Senior
Director of Brand Marketing at Kellogg Company. "Nothing helps beat
the heat like a cold, refreshing ICEE, and now fans can discover
all the fun of ICEE at the breakfast table just in time for
summer."
ICEE has been a household name since 1967, establishing its own
category in the food and beverage market and becoming the number
one brand in frozen beverages. Now, that fan-favorite beverage can
come home for breakfast-time fun. Kellogg's ICEE Cereal will be
available at retailers nationwide beginning in April, for a
suggested retail price of $5.29 for
an 8.3-ounce box and $6.49 for a
13.2-ounce box.
For more information, follow Kellogg's on Instagram and TikTok
or visit kelloggs.com.
About J&J Snack Foods Corp.
J&J
Snack Foods Corp. (NASDAQ: JJSF) is
a leader and innovator in the snack food and frozen beverage
industry. For over fifty years, the company has specialized in
delicious snack and beverage brands for foodservice
and retail segments, serving up fun across the U.S.
market. J&J Snack Foods' core brands
include SUPERPRETZEL, the #1 soft pretzel
brand, ICEE and SLUSH PUPPIE frozen
beverages, and Dippin' Dots, the original beaded ice
cream. The company's broad brand portfolio also includes
LUIGI'S Real Italian Ice, MINUTE MAID* frozen ices, WHOLE
FRUIT frozen fruit bars, DOGSTERS ice cream style
treats for dogs, ¡Hola! Churros, THE
FUNNEL CAKE FACTORY funnel cakes and fries, and bakery brands
including MARY B'S, DADDY RAY'S, COUNTRY HOME BAKERS, and HILL
& VALLEY. For more information, please visit
http://www.jjsnack.com.
About The ICEE Company
Founded in 1967,
The ICEE Company is the leader and innovator in the
frozen beverage industry, offering the most comprehensive frozen
beverage package and service network in the beverage and
foodservice categories. The brand portfolio includes
ICEE, SLUSH PUPPIE, PARROT-ICE fruit smoothies,
THELMA's frozen lemonade, and frozen cocktails. The ICEE
Company is also a major service provider to the
foodservice category through ICEE Managed
Service. The ICEE Company is a subsidiary of
J&J Snack Foods Corp.
(NASDAQ-JJSF), and operates Service Centers throughout
the United States, Mexico, Canada. ICEE is distributed
globally across Europe,
China, Central America, the GCC and
Australia.
About Kellogg Company
At Kellogg Company (NYSE: K),
our vision is a good and just world where people are not just fed
but fulfilled. We are creating better days and a place at the table
for everyone through our trusted food brands. Our beloved brands
include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted
Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®,
Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms®
and more. Net sales in 2022 were over $15.3
billion, comprised principally of snacks as well as
convenience foods like cereal, frozen foods, and noodles. As part
of our Kellogg's Better Days® Promise ESG strategy,
we're addressing the interconnected issues of wellbeing, climate
and food security, creating Better Days for 3 billion people by the
end of 2030. Visit www.KelloggCompany.com.
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SOURCE The ICEE Company