Social Responsibility Key to Attracting Top Talent
28 Ottobre 2009 - 4:00PM
Marketwired
Organizations with strong social responsibility practices are being
viewed as "employers of choice" by today's job seekers across the
globe who overwhelmingly prefer companies that focus beyond
performance outcomes and promote larger social goals, according to
the latest findings from an international workplace survey.
The survey, by global workforce solutions leader Kelly Services,
finds employees across all age generations and regions gravitate to
organizations with well developed social, ethical and environmental
policies. In deciding where to work, baby boomers (aged 48-65) were
found to be even more discerning than their younger Gen Y (aged
18-29) and Gen X (aged 30-47) colleagues.
Major public issues such as a company's reputation for strong
ethical practices have become critical factors in choosing where to
work, even to the point where many employees are prepared to
sacrifice pay or promotion in order to work for organizations that
are actively engaged in good social responsibility practices. More
specifically, concerns about ethical behavior outweigh concerns
about the environment by all generations, when making employment
choices.
The findings are part of the Kelly Global Workforce Index, which
obtained the views of approximately 100,000 people in 34 countries
covering North America, Europe, and Asia Pacific.
Kelly Services Executive Vice President and Chief Operating
Officer George Corona says organizations that develop effective
social, ethical and environmental policies and procedures have a
definite advantage when it comes to attracting key talent.
"Employees gain a sense of fulfillment when their employer is
focused not only on the bottom line but also on initiatives and
practices which have a connection with the communities in which
they operate. There is a great deal of pressure on organizations to
meet higher standards of corporate and ethical behavior and to play
an appropriate role on issues affecting the environment," Corona
says.
Among the key findings of the survey:
-- Almost 90 percent of respondents say they are more likely to work for
an organization that is considered ethically and socially responsible,
something that is consistent across all age generations.
-- 80 percent are more likely to work for an organization that is
considered environmentally responsible, a figure that is considerably
higher among older age groups.
-- In deciding where to work, an organization's reputation for ethical
conduct is considered 'very important' by 65 percent of Gen Y, 72 percent
of Gen X, and 77 percent of baby boomers.
-- 46 percent of Gen Y would be prepared to forego pay or promotion to
work for an organization with a good reputation, rising to 48 percent for
Gen X and 53 percent for baby boomers.
-- In deciding where to work, policies to address global warming are
considered 'very important' by 31 percent of Gen Y, rising to 35 percent
among Gen X and 36 percent for baby boomers.
The findings demonstrate the important link between social
responsibility and strategies aimed at attracting and retaining
high quality staff.
"Not only do firms with high ethical and community standards
have greater success in recruiting and retaining good quality
staff, they also send a powerful message about the type of person
they want as part of their organization," Corona concludes.
For more information on the survey results, visit
www.kellyservices.com.
About the Kelly Global Workforce Index
The Kelly Global Workforce Index is a survey revealing opinions
about work and the workplace from a generational viewpoint. Results
of the current findings from across Kelly's global operations in
North America, Europe, and Asia Pacific will be published
throughout 2009 in a series of six releases.
About Kelly Services
Kelly Services, Inc. (NASDAQ: KELYA) (NASDAQ: KELYB) is a world
leader in workforce management services and human resources
solutions. Kelly offers a comprehensive array of temporary
staffing, permanent placement, outsourcing, and consulting
services. Kelly serves clients around the globe and provides
employment to 650,000 employees annually. Revenue in 2008 was $5.5
billion. Visit www.kellyservices.com.
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Media contacts: Asia Pacific Jaquilin Ang Kelly Services +65
6494 6066 Jaquilin_ang@kellyservices.com.sg Europe Tamara Achba
Kelly Services +41 32 737 1829 Tamara.achba@kellyservices.eu North
America Judith Clark Kelly Services +1 248 244-5362
judith_clark@kellyservices.com
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