Americans Say Personal "Branding" Is Key to Employment Opportunities, Kelly Global Workforce Index(TM) Finds
11 Novembre 2010 - 9:03PM
Marketwired
Within the United States, individuals are developing their own
personal "brand" in order to differentiate themselves and improve
their job prospects, according to the latest survey results from
workforce solutions leader Kelly Services® (NASDAQ: KELYA) (NASDAQ:
KELYB).
The findings are part of the Kelly Global Workforce Index, which
obtained the views of approximately 134,000 people, including
almost 13,000 in the United States.
According to the survey, the traits individuals identify as the
most important in creating their personal brands include verbal
communication skills (66 percent), followed by technical knowledge
(60 percent), résumés (57 percent), written communications (57
percent), personal attire (50 percent), and use of social media (35
percent).
"In today's workforce, many individuals independently operate as
contractors and 'free agents,' and are taking responsibility for
important aspects of work including personal marketing," Kelly
Services Executive Vice President and General Manager Mike Webster
says. "Personal branding is taking on a new importance as more
people take control of their careers and market themselves to a
vast audience."
The research also showed more than half of respondents are
willing to invest their own money to upgrade their skills -- not
waiting on their employer to do it for them -- while two-thirds
believe they will change their careers or re-invent themselves in
the future.
Those industries in the U.S. where employees are most willing to
spend their own money to upgrade their skills are Engineering, IT,
Science/Pharmaceutical, and Financial Services.
Results of the survey in the United States show:
- 70 percent of baby boomers cite verbal communication skills
among the most important element in personal branding, compared
with Gen X (65 percent), and Gen Y (61 percent).
- 58 percent of Gen X are prepared to spend their own money on
training to upgrade their skills, higher than for baby boomers (54
percent) and Gen Y (53 percent).
- 70 percent of Gen Y are "very optimistic" about their ability
to keep pace with technological and other change in the workplace,
higher than for Gen X (62 percent) and baby boomers (53
percent).
- 69 percent of Gen X expect to change their career at some stage
in the future, higher than for Gen Y (67 percent) and baby boomers
(63 percent).
- 20 percent of respondents describe themselves as "very active"
in their use of social media for personal marketing, while another
32 percent say they are "somewhat active."
"Many employees realize they will need to switch careers at some
stage in their life. Not only has the job-for-life disappeared but
the career-for-life is going the same way," Webster concludes.
For more information about these survey results and other key
global findings, please visit the Kelly Global Workforce Index.
Currently, Kelly Services is collecting opinions about work and
the workplace. To be a part of the next Kelly Global Workforce
Index, take the survey at www.kellyservices.com.
About the Kelly Global Workforce Index The
Kelly Global Workforce Index is an annual survey revealing opinions
about work and the workplace from a generational viewpoint.
Approximately 134,000 people from North America, Europe, and Asia
Pacific responded to the 2010 survey with results published on a
quarterly basis. In 2009, Kelly Services was the recipient of a
MarCom Gold Award for the Kelly Global Workforce Index in the
Research/Study category.
About Kelly Services Kelly Services, Inc.
(NASDAQ: KELYA) (NASDAQ: KELYB) is a leader in providing workforce
solutions. Kelly® offers a comprehensive array of outsourcing and
consulting services as well as world-class staffing on a temporary,
temporary-to-hire and direct-hire basis. Serving clients around the
globe, Kelly provides employment to 480,000 employees annually.
Revenue in 2009 was $4.3 billion. Visit www.kellyservices.com and
connect with us on facebook.com/kellyservices,
linkedin.com/companies/kelly-services and
twitter.com/kellyservices.
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Media contact: Kathy Fisher Kelly Services 248 244-4909
kathy_fisher@kellyservices.com
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