Social Networking Redefines Landscape for Job Seekers Around the World
04 Maggio 2011 - 5:14PM
Marketwired
More than a quarter of people surveyed from around the world are
going online in their hunt for work, but many are growing nervous
about the potential career fallout from personal content on social
networking sites, according to the latest survey results from
global workforce solutions leader, Kelly Services® (NASDAQ: KELYA)
(NASDAQ: KELYB).
The findings are part of a new report, The Evolving Workforce:
Social Media/Networking, based on results of the Kelly Global
Workforce Index, which obtained the views of approximately 97,000
people in 30 countries covering the Americas, APAC and EMEA regions
from October 2010 through January 2011.
In the survey, respondents were asked a series of questions
relating to their use of social networking as an employment tool,
including identifying what social networking sites are most
frequently used for searching for jobs and by what method they
obtained their last job. The survey also sought to identify the
impact of social media content on people's careers, and issues
regarding the use of social networking within the workplace.
Online job boards have become the dominant source for people to
find work, with more than a quarter (26 percent) of respondents
using them to secure their most recent job, ahead of other job
search tools -- word-of-mouth (22 percent), recruitment and
staffing companies (17 percent), direct approaches from employers
(17 percent), print advertisements (7 percent) and social media
sites (1 percent).
Even though a small number of people secured their most recent
job through a social networking site, almost a quarter (24 percent)
of respondents say they search for work using social networking
sites, with the results showing the highest use by Generation X and
Baby Boomers.
The results also revealed:
- The most popular social networking sites to find work are
Facebook® and LinkedIn®, preferred by 33 percent and 32 percent
respectively. A further 23 percent use "other" sites, 10 percent
use blogs, and 3 percent use Twitter®.
- Facebook is the overwhelming preference of Generation Y
participants, while LinkedIn is favored by Generation X and Baby
Boomers.
- More than a quarter of respondents (26 percent) are worried
that material from their social networking page could adversely
impact their careers. All generations share concerns about the
potential career fallout from social networking content, but
Generation Y is the most worried.
- More than a quarter of respondents (28 percent) believe it is
essential to be active on social media in order to advance their
careers.
- Almost a third of respondents (30 percent) say that their
employers have a social media or social networking policy that
regulates use at work.
- The vast majority of respondents (68 percent) spend an hour or
less each day on social media sites, while 19 percent spend no time
at all. Only 13 percent spend an hour or more each day.
For more information about the Kelly Global Workforce Index and
key regional and generational findings, please visit the Kelly®
Press Room or www.kellyservices.com. Results on the next topic,
Drivers of Career Choice/Career Progression will be released in
August 2011.
About the Kelly Global Workforce Index™
The Kelly Global Workforce Index is an annual survey revealing
opinions about work and the workplace from a generational
viewpoint. Approximately 97,000 people from the Americas, APAC and
EMEA responded to the 2011 survey with results published on a
quarterly basis. Analysis of the 2011 data was conducted by Echo
Research. Kelly Services was the recipient of a MarCom Platinum
Award in 2010 and a Gold Award in 2009 for the Kelly Global
Workforce Index in the Research/Study category.
About Kelly Services® Kelly Services, Inc. (NASDAQ: KELYA) (NASDAQ: KELYB)
is a leader in providing workforce solutions. Kelly® offers a
comprehensive array of outsourcing and consulting services as well
as world-class staffing on a temporary, temporary-to-hire and
direct-hire basis. Serving clients around the globe, Kelly provides
employment to more than 530,000 employees annually. Revenue in 2010
was $5 billion. Visit www.kellyservices.com and connect with us on
Facebook®, LinkedIn®, and Twitter®.
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Media Contacts: Asia Pacific Jaquilin Danker Kelly
Services +65 6494 6066 Jaquilin_danker@kellyservices.com.sg
Europe Tamara Achba Kelly Services +41 32 737 1829
Tamara.achba@kellyservices.eu Americas Kathy Fisher Kelly
Services +1 248 244-4909 kathy_fisher@kellyservices.com
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