The OREO brand creates a world where major
decisions are made sweeter with the twist of an OREO
cookie.
EAST
HANOVER, N.J., Jan. 31,
2024 /PRNewswire/ -- The OREO brand is returning to
the world's biggest marketing stage with a brand-new campaign. In
the long-awaited Big Game spot, the iconic cookie brand is
putting a spin on historical moments to show how the twist of an
OREO cookie turns decision making fun.
Airing during the second quarter of the Big Game, the 30-second
spot, titled "Twist on It," introduces a playful reality based on
an essential part of the OREO cookie-eating experience: twisting
the two halves of the cookie open and seeing which side the creme
is on.
The ad welcomes viewers to a world where the twist of an OREO
cookie plays a crucial role in the some of the most famous (and
infamous) decisions, from the dawn of time to modern day. The
delicious twist decides pivotal things like whether the Trojan
Horse enters the city of Troy, if aliens really visited earth and
more.
"I am so excited that the OREO brand is returning to the Big
Game in a big way with a campaign that cements our brand's cultural
relevance and playful identity," said Michelle Deignan, Vice President, OREO, US.
"This year, in our quest to fight the seriousness of adulthood,
we're encouraging fans to put a lighthearted twist on the
overanalyzed and overcomplicated act of making a decision."
If there's one person who knows the power of making decisions,
it's Kris Jenner. The longtime OREO
cookie fan and family matriarch makes a cameo appearance
within the spot in a clip that takes viewers back to the mid-2000s.
In the flashback, Kris lets an OREO cookie decide whether to invite
the world to keep up with her family — a major decision made simple
with a twist.
"I've been lucky to see how OREO cookies playfully bring people
together, especially with my kids when they were growing up, and
now my grandkids," said Jenner. "It was fun to shoot this campaign
and imagine how OREO cookies played a major role in one of the most
influential decisions that I've made – wouldn't it be fun if the
twist of an OREO cookie led to our family going on air. Maybe it
did!"
Through this new commercial, created by The Martin Agency,
directed by Emmy award winner Dave Laden, and produced by Hungry
Man Inc. and PXP, the 110-year-old brand is proving that OREO
cookies are still the cookie to keep up with. The spot, built on a
strategy of engaging with fans, taps into the unique passion points
and enduring cultural relevance of OREO cookies and meets fans
where they are — like the Big Game!
Have a decision to twist on? Head over to
TwistonIt.OREO.com to purchase your game day OREO cookies for
delivery in 30 minutes or less.
For more information and updates on "Twist on It," fans can
visit OREO at https://www.oreo.com/ and follow
OREO® on Facebook/OREOUnitedStates, Twitter/X
@OREO, TikTok @theoreoofficial or Instagram @OREO to
be among the first to know about future brand news.
Fans can also watch the extended version of the "Twist on It"
commercial on the OREO Cookie YouTube channel.
About OREO® Cookie
OREO® is America's favorite cookie,
available in more than 100 countries around the globe. Over 60
billion OREO® cookies are sold each year with
more than 20 billion of those cookies sold in the U.S. annually. An
estimated 500 billion OREO® cookies have been
sold since the first OREO® biscuit was developed
in 1912. For more information, follow OREO® on
Facebook/OREOUnitedStates, Twitter/X @OREO, TikTok
@theoreoofficial or on Instagram @OREO.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people
to snack right in over 150 countries around the world. With 2022
net revenues of approximately $31
billion, MDLZ is leading the future of snacking with iconic
global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked
snacks, as well as Cadbury Dairy Milk, Milka and Toblerone
chocolate. Mondelēz International is a proud member of the Standard
and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index.
Visit www.mondelezinternational.com or follow the company on
Twitter at www.twitter.com/MDLZ
Media Contact
Weber Shandwick OREO Team
wswnycoreo@webershandwick.com
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SOURCE Mondelez International