Are fans destined to join the dark side or the
light side? The only way to discover your destiny is by opening a
pack of Star Wars™ OREO Cookies!
EAST
HANOVER, N.J., May 15,
2024 /PRNewswire/ -- Today, the OREO brand, in
collaboration with Lucasfilm, announced the release of Special
Edition Star Wars™ OREO Cookies. The two iterations of the
Star Wars™ OREO Cookie Packs are wrapped in identical
exterior packaging, but each pack contains a single color creme
that symbolizes either the dark side or light side of the Force.
Even better? A playful twist: fans won't know what side they're on
until they open it!
"Pairing two tremendously loved communities to launch the
Star Wars™ OREO Cookie Packs has been an amazing
experience," said Nicole Fischer,
Senior Brand Manager, OREO, US. "We are continuing to make strides
to cement our brand's cultural relevance via strategic
collaborations. We hope fans see how much we loved bringing their
favorite stories to life, and that they have fun discovering the
details we've included at every touchpoint."
When fans open their packs, and discover their destiny, they'll
be greeted with either dark side or light side Star Wars™
OREO Cookies with red or blue creme, respectively, that's infused
with "kyber" sugar crystals inspired by the crystals found in a
LIGHTSABER™. On each cookie, fans will find embossments of
corresponding dark side and light side characters such as
Darth Vader, Darth Maul and a stormtrooper for the dark side
pack, or Luke
Skywalker, Yoda, and Princess
Leia for the light side pack, with 10 characters each across
the two varieties of the Special Edition Star Wars™ OREO
Cookie Packs — 20 characters total.
The Star Wars™ and OREO Cookie lore goes even deeper if
you take a closer look at the packaging art. As an homage to the
franchise, the Star Wars™ OREO Cookie Packs feature original
character artwork beautifully hand-painted by the legendary
illustrator Greg
Hildebrandt, an iconic Star Wars™ poster
artist since 1977.
The new Star Wars™ OREO Cookie Packs will be available
for presale starting May 30 at
OREO.com/StarWars and will begin rolling out at retailers
nationwide starting June 10. The
packs will be available only for a limited time, while supplies
last.
For more information and updates on the Special Edition Star
Wars™ OREO Cookie Packs, fans can go to OREO.com/StarWars or
visit OREO at https://www.oreo.com/ and follow
OREO® on Facebook @OREOUnitedStates, Twitter/X
@OREO, TikTok @theoreoofficial or Instagram @OREO to be
among the first to know about future brand news.
Lucasfilm, the
Lucasfilm logo, STAR WARS and related properties are trademarks
and/or copyrights, in the United States and other countries, of
Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm
Ltd.
|
About OREO®
Cookie
OREO® is AMERICA'S
FAVORITE COOKIE®, available in more than 100 countries
around the globe. Over 60 billion
OREO® cookies are sold each year with more
than 20 billion of those cookies sold in the U.S. annually. An
estimated 500 billion OREO® cookies have
been sold since the first OREO® biscuit was
developed in 1912. For more information, follow
OREO® on Facebook/OREOUnitedStates,
Twitter/X @OREO, TikTok @theoreoofficial or
on Instagram @OREO.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers
people to snack right in over 150 countries around the world. With
2023 net revenues of approximately $36
billion, MDLZ is leading the future of snacking with iconic
global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop
biscuits and baked snacks, as well as Cadbury Dairy Milk,
Milka and Toblerone chocolate. Mondelēz International is
a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow
Jones Sustainability Index. Visit
www.mondelezinternational.com or follow the company on
Twitter at www.twitter.com/MDLZ.
Media Contact
Weber Shandwick OREO Team
wswnycoreo@webershandwick.com
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SOURCE Mondelez International