OREO® brand introduces their
new OREO® Mint Bars, Sandwiches, and 14oz Scoopable Tub
alongside a Pot-o-OREO Frozen Treats giveaway!
EAST HANOVER, N.J.,
March 12,
2024 /PRNewswire/ -- Just in time for St. Patrick's
Day, the OREO® brand is giving fans a new way to enjoy their
favorite minty OREO® treats by expanding the brand's OREO® Mint
Frozen Treats lineup to include snackable bars and sandwiches, and
a 14oz scoopable tub.
To celebrate the launch of the new frozen minty goodness, Fooji
is inviting fans of the OREO® brand to go rainbow hunting this
St. Patrick's Day weekend for a chance to win the pot of gold at
the end of the rainbow – aka a "Pot-o-OREO Frozen Treats" that
includes samples of the newest OREO® Mint Frozen Treats.
To enter, fans can snap a photo of a rainbow spotted in nature
between March 15 and March 17 and
post to either Instagram Stories or X tagging @oreo and using
#OreoFrozenTreats and #Sweepstakes. Or haven't seen a rainbow but
still want to try your luck? Be sure to follow @oreo on Instagram
and/or X so you can access the posted photo. Those who enter will
be contacted via DM for next steps. (*See sweepstakes details
below)
The launch of the newest additions to the lineup comes just two
years after the brand first introduced OREO® Frozen Treats and one
year after the expansion to Mint flavor with the launch of a 48oz
tub in 2023. The new OREO® Mint Frozen Treats releases
include:
- OREO® Mint Bars feature sweet mint creme-flavored
base packed with OREO® cookie pieces, dipped in a delicious coating
made from crushed OREO® wafer pieces.
- OREO® Mint Sandwiches feature sweet mint
creme-flavored base mixed with OREO® cookie pieces, sandwiched
between two big OREO® cookie wafers.
- OREO® Mint 14oz tubs feature sweet mint
creme-flavored base with OREO® cookie pieces packed in a scoopable
tub that makes it easy to enjoy the frozen treat however you
want.
"It's been two years since the OREO® brand first debuted in the
freezer aisle with OREO® Frozen Treats," says Caroline Suppiger, Senior Associate Brand
Manager OREO® US, "but we aren't slowing down. OREO® as a brand is
always testing new ways to reinvent our unique and fan-favorite
cookie. This philosophy extends to the Frozen Treats line as well,
which is why this year we are so excited to expand our OREO® Mint
portfolio with three new tasty frozen treat varieties."
OREO® Mint Frozen Treats are available now nationwide. For
additional product info and to find OREO® Mint Frozen Treats near
you, visit oreofrozentreats.com.
* NO PURCHASE NECESSARY. Void where
prohibited. Open to legal residents of the 50 U.S. and
D.C. 18 years or older. Begins 3/15/2024 at 12:01a.m.
ET and ends on 3/17/2024 at
11:59 p.m. ET.
Prize/Odds: Total ARV of all Prizes $1,875 USD. Odds of winning depend on the
total number of eligible entries received. Subject to
Official Rules located at https://fooji.info/frozentreat
Sponsor: Fooji, Inc. located at 257 E. Short St. Suite 200,
Lexington, KY 40507.
About OREO® Cookie
OREO® is AMERICA'S FAVORITE COOKIE, available in more than 100
countries around the globe. Over 60 billion OREO® cookies are sold
each year with more than 20 billion of those cookies sold in the
U.S. annually. An estimated 500 billion OREO® cookies have been
sold since the first OREO® biscuit was developed in 1912. For more
information, follow OREO® on Facebook/OREOUnitedStates, Twitter/X
@OREO, TikTok @theoreoofficial or on Instagram @OREO.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to
snack right in over 150 countries around the world. With 2023 net
revenues of approximately $36
billion, MDLZ is leading the future of snacking with iconic
global and local brands such as OREO, RITZ, LU, CLIF BAR and TATE'S BAKE SHOP biscuits and baked
snacks, as well as CADBURY DAIRY MILK, MILKA and TOBLERONE
CHOCOLATE. Mondelēz International is a proud member of the Standard
and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index.
Visit www.mondelezinternational.com or follow the company on
Twitter at www.twitter.com/MDLZ.
Media Contact
Weber Shandwick OREO Team
wswnycoreo@webershandwick.com
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SOURCE Mondelez International