MYND IMMERSIVE TEAMS WITH AT&T, HTC VIVE,
NETGEAR AND SELECT REHABILITATION TO BUILD NATIONAL SPATIAL
COMPUTING NETWORK FOR OLDER ADULTS
NEW
YORK, July 31, 2024 /PRNewswire/ -- Mynd
Immersive, a pioneer in the field of delivering immersive
therapeutics to older adults, and the CTA Foundation, the
non-profit arm of the Consumer Technology Association, are thrilled
to announce the launch of the Great American Elderverse™ program,
supported by the Steven & Alexandra Cohen Foundation, AT&T,
HTC VIVE, NETGEAR, and Select Rehabilitation. This groundbreaking
initiative is providing immersive content and technology to
underserved and lower-income seniors across the United States, enhancing their quality of
life through virtual experiences and therapeutics.
The Great American Elderverse™ program will kick off
in the tri-state area with 60 communities and will expand to
hundreds of communities across the nation throughout 2024 and 2025.
This initial launch is being made possible by the generous support
of the Steven & Alexandra Cohen Foundation.
"As the aging population rapidly expands, we are finding
fascinating ways to improve the lives and health of our elders with
spatial computing and AI," said Chris
Brickler, CEO and co-founder of Mynd Immersive. "The
Elderverse opens a new, three-dimensional window into a world
of patient-centered, 5G connected care. We take
great pride in helping caregivers, clinicians, and therapists
harness this next generation of digital therapy across mental,
physical, cognitive, emotional and spiritual health."
"The importance of eldercare cannot be understated,' said
Alex Cohen, President of the Steven
& Alexandra Cohen Foundation and New York Mets Owner. "We are
proud to support the CTA Foundation and this innovative project to
help improve the lives of older adults."
The first recipients of the Great American Elderverse program
include four distinguished and innovative senior care
operators:
- The New Jewish Home in Manhattan,
- Christian Health of New
Jersey,
- Lutheran Care Center of Poughkeepsie, New York
- Long Island State Veterans Home, Stony Brook, New York.
Dr. Jeffrey Farber, President and CEO of The New
Jewish Home, said "We've been at the forefront
of caring for older adults since our founding in 1848, and
through our partnership with Mynd Immersive, we look forward to
continuing our proud tradition of innovation. Utilizing
the Mynd platform will further enhance and enrich our
robust post-acute rehabilitation and therapeutic recreation
programs. We're delighted to explore how our partnership will
positively impact our residents and patients."
"Christian Health continually strives to provide high-quality
care and access cutting-edge technology and other means to benefit
our residents and patients," said Douglas Struyk, CPA, LNHA,
and Christian Health CEO. "It is an honor to be the first
New Jersey-based organization to
join the Elderverse, which will advance our commitment to foster
health, healing and wellness in the lives of those we serve."
The program is also made possible with the support of several
key strategic partners, including:
- HTC VIVE – providing lightweight, immersive glasses to deliver
stunning visual and spatial audio experiences
- AT&T – providing fast and secure 5G service for seamless
IoT connectivity
- NETGEAR – providing best-in-class WiFi to each location with
Nighthawk M6 Pro 5G mobile hotspots
- Select Rehabilitation – clinical leadership for use in
OT/PT/ST
These technology partners play a crucial role in developing the
future of Connected Health – a world in which we can instantly and
easily monitor specific conditions and our overall health, with
seamless input from remote doctors, therapists, family members, and
other caregivers. Through the combination of wearables, 5G
connectivity, AI, and spatial computing, we can extend not just
lifespan, but healthspan, leading to more fulfilling and
independent lives.
The effectiveness of Immersive Therapeutics (ITx) has been
supported by numerous research studies, including a groundbreaking
study conducted by Stanford University
using Mynd in 17 communities in 10 states, which found that about
60% of senior residents felt a decrease in isolation, over 80%
experienced improved mood, and over 90% reported better
relationships with their caregivers.
The Great American Elderverse program is produced in partnership
with the CTA Foundation, providing a tax-deductible donation option
for foundations, family offices, and corporate donors to support
seniors in their regional communities or across the US.
Call to Action:
The CTA Foundation invites other donors and senior community
operators to learn more about the Great American Elderverse and
explore how they can bring this innovative program to their
communities. For more information, please visit The Great
American Elderverse
Media Contact
Kim Morgan
Email: Kim@myndimmersive.com
Phone: 954.261.2149
About the Steven & Alexandra Cohen Foundation
The
Steven & Alexandra Cohen Foundation is committed to inspiring
philanthropy and community service by creating awareness, offering
guidance, and leading by example to show the world what giving can
do. The Foundation's grants support nonprofit organizations based
in the United States that either
help people in need or solve complex problems. The Foundation also
spearheads grassroots campaigns to encourage others to
give. The Foundation has provided over $1 billion of charitable support. For more
information, visit www.steveandalex.org.
About the CTA Foundation
CTA Foundation
boilerplate: Launched in 2012, the CTA Foundation is a public,
national foundation dedicated to connecting people with
disabilities and older adults to technologies that enhance their
lives. To date, it has provided over $7.3
million in support to non-profit organizations across
the United States, improving the
quality of life for these communities. Find out how you can support
at www.CTAFoundation.tech.
About Mynd Immersive
Since 2016, Mynd Immersive
(formerly MyndVR) has been pioneering the creation and delivery of
immersive therapeutics designed for the booming, global population
of older adults. In 2023, Stanford
researchers completed the largest study ever done with VR and older
adults. Mynd was shown to significantly improve mood, reduce
feelings of isolation, while enhancing relationships between elders
and their caregivers. Mynd serves senior living communities
globally and over 100 veteran healthcare locations. Mynd Studios,
the largest producer of immersive content for older adults in the
world, recently announced a partnership with the Department of
Veterans Affairs to produce "Virtual Vietnam: A Path to Peace,"
designed to provide emotional and psychological support to millions
of aging veterans.
About The New Jewish Home:
Since 1848, The New Jewish
Home has helped older New Yorkers live full and meaningful lives by
providing outstanding health care and innovative programming. The
New Jewish Home is a comprehensive, mission-driven nonprofit health
care system serving older adults of all faiths, ethnicities, and
income levels. With campuses in Manhattan and Westchester, The New Jewish Home provides
person-directed long-term skilled nursing and specialized
short-term rehabilitation in partnership with Mount Sinai Health
System, NYU Langone Health and Burke Rehabilitation Hospital. The
New Jewish Home also offers adult day health care, geriatric care
management, home care and senior housing. The New Jewish Home is a
proud partner and founding agency of UJA-Federation of New York. For more information,
visit www.jewishhome.org.
About Christian Health
Since 1911, Christian Health's
mission has been to offer a listening ear, a helpful hand, and
steady, supportive guidance throughout an individual's wellness
journey. As a non-profit organization founded on the belief that
everyone has the right to exceptional care, we continue to grow and
evolve to meet the needs of our community. Christian Health's
comprehensive continuum of mental health services, communities for
older adults, and rehabilitation services foster physical health
and nourish the spirit. Caring is not simply what we do; it is who
we are. For more information,
visit www.christianhealthnj.org.
About AT&T
We help more than 100 million U.S.
families, friends and neighbors, plus nearly 2.5 million
businesses, connect to greater possibility. From the first phone
call 140+ years ago to our 5G wireless and multi-gig internet
offerings today, we @ATT innovate to improve lives. For more
information about AT&T Inc. (NYSE:T), please visit us
at about.att.com. Investors can learn more
at investors.att.com.
About HTC VIVE
HTC VIVE is the premier virtual reality
(VR) platform and ecosystem that creates true-to-life VR
experiences for businesses and consumers. The VIVE ecosystem is
built around premium VR hardware, software, and content. The VIVE
business encompasses best-in-class XR hardware, the VIVEPORT
platform and app store, VIVE Enterprise Solutions for business
customers, VIVE X, a US$100M VR
business accelerator, and VIVE ARTS for cultural initiatives. For
more information, please visit www.vive.com.
About NETGEAR, Inc.
About NETGEAR® (NASDAQ: NTGR)
NETGEAR has
pioneered advanced networking technologies for homes, businesses,
and service providers around the world since 1996 and leads the
industry with a broad range of award-winning products designed to
simplify and improve people's lives. By enabling people to
collaborate and connect to a world of information and
entertainment, NETGEAR is dedicated to delivering innovative and
advanced connected solutions ranging from mobile and cloud-based
services for enhanced control and security, to smart networking
products, video over Ethernet for Pro AV applications, easy-to-use
WiFi solutions and performance gaming routers to enhance online
game play. The company is headquartered out of San Jose, Calif. with offices located around
the globe. More information is available from the NETGEAR
Press Room or by calling (408) 907-8000. Connect with
NETGEAR: Facebook, Instagram and the NETGEAR
blog at NETGEAR.com.
About Select Rehabilitation
Select Rehabilitation is
the nation's largest provider of contract rehabilitation services
employing 21,000 therapists delivering a range of clinical services
at over 2,800 facilities in 46 states. Established in 1998, the
founder-operated company's innovative approach to delivering
exceptional patient outcomes, state-of-the-art technology
infrastructure and compliance-driven patient-care model have earned
it a strong reputation among skilled nursing, assisted living and
independent living providers. Learn more
at www.selectrehab.com
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SOURCE Mynd Immersive