GSTV and Super League Team Up to Connect Consumer’s Physical Journey With Digital Worlds
21 Marzo 2024 - 3:30PM
GSTV, the national on-the-go video network engaging and
entertaining targeted audiences at scale across tens of thousands
of fuel retailers, and Super League (Nasdaq:SLE), a leading
creator and publisher of content experiences and media solutions
across the world’s largest immersive platforms, announced today
that they have formed a groundbreaking partnership that will unite
the physical journey of consumers with the expansive digital world
of gaming. To kick things off, the partnership brings Super
League’s popular
Metaburst gaming news segment to
GSTV, keeping millions of viewers at fuel and convenience retailers
across the country updated on the latest trends and advancements in
the 3D web, virtual worlds and platforms like Roblox and Fortnite.
GSTV and Super League are also collaborating on other integration
opportunities that unite physical and digital retail engagement to
provide brands with innovative and exciting ways to reach a broad
base of consumers.
SUPER LEAGUE METABURST EPISODE 1
AVAILABLE HERE
Metaburst is now airing on GSTV and brands will have the
opportunity to sponsor the segment or produce custom segments
together with Super League and GSTV. GSTV and Super League will
also offer unique ways to bridge the gap between the physical act
of fueling up and the digital world of gaming. In addition to
extending in-game content to GSTV screens, the Super League Loyalty
& Reward platform will power custom omnichannel programs that
reward Roblox users with seamless real world benefits from GTSV
partners, and create opportunities for GSTV audience family members
to enjoy special rewards within Roblox. The partnership promises to
power up not vehicles and avatars by energizing the way brands and
consumers interact across dimensions.
Kristina Lutz, EVP, Marketing at GSTV said, “By combining GSTV’s
reach and unique ability to garner attention and drive action
together with Super League’s gaming and technology expertise, we
are creating a dynamic synergy that captivates audiences, offering
them a glimpse into the gaming universe while they engage in
everyday activities. This partnership exemplifies the power of
merging real-world interactions with digital insights, delivering
content that is both relevant and compelling to a broad audience,
and a tool for marketers looking to build out truly game-changing
campaigns and reach an on-the-go audience making purchase
decisions.”
“Our vision for this new partnership is to provide brands with
the opportunity to transform routine experiences into memorable
moments for gaming consumers, while also delivering measurable and
impactful retail outcomes,” said Matt Edelman, President and Chief
Commercial Officer, at Super League. “Together with GSTV, we are
making sure every fuel up is more entertaining and rich with cross
platform engagement for Gen Z and their families.”
Super League is the latest partnership from GSTV that offers
advertisers new creative content opportunities to magnify the
platform’s attention and scale, while also fulfilling trending
client demand for creator and gaming content. GSTV currently
reaches 115 million unique adults a month across more than 29,000
sites. In February, GSTV announced a partnership with Influential
to extend branded influencer content onto its network while also
scaling creators visibility to reach new audiences. More details
about the Super League and GSTV partnership, including in-game
integrations, will be shared in the coming weeks. For more
information on GSTV visit gstv.com. For more information on Super
League visit superleague.com.
ABOUT GSTV GSTV is America’s most
engaging, on-the-go video network. GSTV is a data-driven, national
video network entertaining targeted audiences at scale across tens
of thousands of fuel retailers. Reaching 45% of adults monthly,
GSTV engages viewers at an essential waypoint of their consumer
journey, and GSTV is the only consolidated and scaled digital media
platform in the convenience and fuel channel. Analysis of billions
of consumer purchases demonstrates that GSTV viewers spend
significantly more across retailers, services, consumer goods and
other sectors following a fuel transaction. While offering
consumers entertaining and informative content, GSTV drives
immediate action and creates lasting brand impressions, delivering
measurable results for the world’s largest advertisers. Visit
gstv.com for more information and follow us on
Facebook, Instagram, LinkedIn and X
(Twitter).
ABOUT SUPER LEAGUESuper League (Nasdaq: SLE) is
a leading creator and publisher of content experiences and media
solutions across the world’s largest immersive platforms. From open
gaming powerhouses such as Roblox, Minecraft and Fortnite Creative,
to bespoke worlds built using the most advanced 3D creation tools,
Super League’s innovative solutions provide incomparable access to
massive audiences who gather in immersive digital spaces to
socialize, play, explore, collaborate, shop, learn and create. As a
true end-to-end activation partner for dozens of global brands,
Super League offers a complete range of development, distribution,
monetization and optimization capabilities designed to engage users
through dynamic, energized programs. As an originator of new
experiences fueled by a network of top developers, a comprehensive
set of proprietary creator tools and a future-forward team of
creative professionals, Super League accelerates IP and audience
success within the fastest growing sector of the media industry.
For more, go to superleague.com.
Investor Relations Contact:Shannon Devine/ Mark
SchwalenbergMZ North AmericaMain: 203-741-8811SLE@mzgroup.us
Media ContactGillian
Sheldongillian.sheldon@superleague.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/e4c3b8a7-bbdf-496c-abb6-58c554927f5a.
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