Sprout Social Named a Leader in Worldwide Social Marketing Software for Large Enterprises by IDC MarketScape
17 Dicembre 2024 - 3:01PM
Sprout Social (Nasdaq: SPT), an industry-leading provider of
cloud-based social media management software, has been named a
Leader in the 2024-25 IDC MarketScape on Worldwide Social Marketing
Platform: Large Enterprises. The report recognizes Sprout for its
innovative platform that helps enterprise organizations scale their
strategies and drive more business impact with social.
Sprout Social helps organizations amplify their brands, engage
more efficiently with customers and deliver more ROI from their
social efforts. The independent report highlights Sprout’s
intuitive workflows, AI-powered features and strong integrations
with popular business software like Salesforce and Zendesk. The IDC
report also emphasizes Sprout’s robust security features and
compliance certifications, which provide critical support to
enterprise companies scaling their social operations.
“Our team works incredibly hard to deliver powerful products and
results for our customers, and we are proud to be recognized by IDC
as a leader in our industry,” said Erika Trautman, Chief Product
Officer at Sprout Social. “We strive to provide the world’s largest
and most innovative brands with an intuitive platform that solves
their complex workflows and provides comprehensive functionality.
We will continue to be a partner to our customers and deliver
exceptional products with a pulse on what’s next.”
Sprout continues to add to its social suite with quarterly
product events and industry-leading integrations. Most recently,
the company announced a series of new AI-powered features and
reporting capabilities. Sprout’s 2025 roadmap is focused on helping
enterprise organizations increase the return of investment (ROI) of
social and meet the rising expectations of consumers, which require
brands to operate from a social-first perspective to succeed.
To learn more about Sprout Social and its industry-leading
social media management solution, please visit
sproutsocial.com.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide
an overview of the competitive fitness of technology and service
suppliers in a given market. The research utilizes a rigorous
scoring methodology based on both qualitative and quantitative
criteria that results in a single graphical illustration of each
supplier’s position within a given market. IDC MarketScape provides
a clear framework in which the product and service offerings,
capabilities and strategies, and current and future market success
factors of technology suppliers can be meaningfully compared. The
framework also provides technology buyers with a 360-degree
assessment of the strengths and weaknesses of current and
prospective suppliers.
About Sprout Social
Sprout Social is a global leader in social media management and
analytics software. Sprout’s intuitive platform puts powerful
social data into the hands of approximately 30,000 brands so they
can deliver smarter, faster business impact. Named the #1 Best
Software Product by G2’s 2024 Best Software Award, Sprout offers
comprehensive publishing and engagement functionality, customer
care, influencer marketing, advocacy, and AI-powered business
intelligence. Sprout’s software operates across all major social
media networks and digital platforms. For more information about
Sprout Social (NASDAQ: SPT), visit sproutsocial.com.
Social Media
Profiles:www.twitter.com/SproutSocialwww.twitter.com/SproutSocialIRwww.facebook.com/SproutSocialIncwww.linkedin.com/company/sprout-social-inc-/www.instagram.com/sproutsocial
ContactMedia:Kaitlyn GronekEmail:
pr@sproutsocial.comPhone: (773) 904-9674
Investors:Lexi JohnsonTwitter: @SproutSocialIREmail:
lexi.johnson@sproutsocial.com Phone: (312) 528-9166
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