0001671933false00016719332024-11-072024-11-07

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): November 7, 2024
THE TRADE DESK, INC.
(Exact name of registrant as specified in its charter)
Delaware
001-37879
27-1887399
(State or other jurisdiction
of incorporation)
(Commission
File Number)
(I.R.S. Employer
Identification No.)
42 N. Chestnut Street
Ventura, California 93001
(Address of principal executive offices) (Zip Code)
(805) 585-3434
(Registrant’s telephone number, including area code)
Not Applicable
(Former name or former address, if changed since last report.)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
o
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) 
o
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) 
o
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
o
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Trading Symbol
Name of each exchange on which registered
Class A Common Stock, par value $0.000001 per share
TTD
The Nasdaq Stock Market LLC
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company
☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o


Item 2.02    Results of Operations and Financial Condition. 
On November 7, 2024, The Trade Desk, Inc. (the “Company”) issued a press release announcing its financial results for the quarter ended September 30, 2024. A copy of the press release is furnished as Exhibit 99.1 to this Current Report on Form 8-K.
The information in this Current Report on Form 8-K and Exhibit 99.1 attached hereto is intended to be furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such filing.
Item 9.01    Financial Statements and Exhibits.
(d)    The following exhibits are being filed herewith:
Exhibit No.
Description
99.1
104
Cover Page Interactive Data File (formatted as Inline XBRL).


SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
THE TRADE DESK, INC.

Date: November 7, 2024
By:
/s/ Laura Schenkein
Laura Schenkein
Chief Financial Officer
(Principal Financial and Accounting Officer)


Exhibit 99.1
The Trade Desk Reports Third Quarter 2024 Financial Results
LOS ANGELES--(BUSINESS WIRE)--November 7, 2024--The Trade Desk, Inc. (“The Trade Desk,” the “Company” or “we”) (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced financial results for its third quarter ended September 30, 2024.
“The Trade Desk delivered strong performance in the third quarter, with revenue of $628 million, accelerating growth to 27%. This performance underlines the value that advertisers are placing on precision and transparency as they work with us to maximize the impact of their campaigns,” said Jeff Green, Co-founder and CEO of The Trade Desk. “As we enter our busiest time of year and look ahead to 2025, we have never been in a better position to capture greater share of the $1 trillion advertising TAM. 2024 has been a banner year for CTV. Many of the largest media companies are now working with us to help clients capture the full value of CTV advertising via programmatic. We are similarly excited about the momentum in retail media and the pace of adoption by advertisers who are taking advantage of our retail data marketplace. And the performance improvements that our clients are seeing with Kokai - our largest platform upgrade to date - showcase the value of audience-driven, AI-enabled innovation.”
Third Quarter 2024 Financial Highlights:
The following table summarizes our unaudited consolidated financial results for the three and nine months ended September 30, 2024 and 2023 ($ in millions, except per share amounts):
Three Months Ended
September 30,		Nine Months Ended
September 30,
2024202320242023
GAAP Results
Revenue$628 $493 $1,704 $1,340 
Increase in revenue year over year27 %25 %27 %23 %
Net income$94 $39 $211 $82 
Net income margin15 %8 %12 %6 %
GAAP diluted earnings per share$0.19 $0.08 $0.42 $0.16 
Non-GAAP Results
Adjusted EBITDA$257 $200 $661 $488 
Adjusted EBITDA margin41 %40 %39 %36 %
Non-GAAP net income$207 $167 $536 $421 
Non-GAAP diluted earnings per share$0.41 $0.33 $1.07 $0.84 
Third Quarter and Recent Business Highlights:
•Strong Customer Retention: Customer retention remained over 95% during the third quarter, as it has for the past ten consecutive years.

•Continued Collaboration and Support for Unified ID 2.0: The Trade Desk is building support for Unified ID 2.0 (UID2), an industry-wide approach to identity that preserves the value of relevant advertising, while putting user control and privacy at the forefront. UID2 is an upgrade and alternative to third-party cookies. Recent partnerships and pledges of integration and support include:
◦Spotify is extending its partnership with The Trade Desk, piloting integrations with OpenPath and UID2 through Spotify Ad Exchange.
◦Roku announced its adoption of UID2, allowing advertisers to implement more precise targeting and a secure means to facilitate data collaboration with Roku Media.
◦Reach, a UK news publisher of 130 media brands, is adopting EUID as part of their commitment to protecting journalism with a best-in-class advertising experience for readers.


◦Global media company Motorsport Network announced adoption of EUID to provide relevant advertising while prioritizing consumer privacy and transparency for its 60 million authenticated users.
◦Cint announced integration of UID2 to provide robust, omnichannel brand lift measurement.

•Industry Recognition (2024):
◦Institutional Investor Awards - Most Honored Company, Best CEO, Best Company Board, Best IR Program, Best IR Professional, Best IR Team, Best Analyst Day
◦U.S. News & World Report Best Company to Work For
◦Business Insider Rising Stars of Adtech
◦AdExchanger Top Women in Media & Ad Tech
◦MM+M 40 under 40
◦Retail TouchPoints 40 under 40

•Share Repurchases: The Company repurchased $54 million of its Class A common stock in the third quarter of 2024. As of September 30, 2024, the Company had $521 million available and authorized for repurchases.

Financial Guidance:
Fourth Quarter 2024 outlook summary:
•Revenue at least $756 million
•Adjusted EBITDA of approximately $363 million
We have not provided an outlook for GAAP net income or reconciliation of Adjusted EBITDA guidance to net income, the closest corresponding U.S. GAAP measure, because net income outlook is not available without unreasonable efforts on a forward-looking basis due to the variability and complexity with respect to the charges included in the calculation of this non-GAAP measure; in particular, the measures and effects of our stock-based compensation expense that are directly impacted by unpredictable fluctuations in our share price. We expect the variability of the above charges could have a significant and potentially unpredictable impact on our future U.S. GAAP financial results.
Use of Non-GAAP Financial Information
Included within this press release are the non-GAAP financial measures of Adjusted EBITDA, Adjusted EBITDA margin, Non-GAAP net income and Non-GAAP diluted earnings per share (“EPS”) that supplement the Condensed Consolidated Statements of Operations of The Trade Desk, Inc. (the Company) prepared under generally accepted accounting principles (GAAP). Adjusted EBITDA is earnings before depreciation and amortization; stock-based compensation; interest income, net; and provision for income taxes. Adjusted EBITDA margin is Adjusted EBITDA divided by revenue, and Adjusted EBITDA margin’s closest corresponding U.S. GAAP measure is net income margin, which is GAAP net income divided by revenue. Non-GAAP net income excludes charges and the related income tax effects for stock-based compensation. Tax rates on the tax-deductible portions of the stock-based compensation expense approximating 25% to 30% have been used in the computation of non-GAAP net income and non-GAAP diluted EPS. Reconciliations of GAAP to non-GAAP amounts for the periods presented herein are provided in schedules accompanying this release and should be considered together with the Condensed Consolidated Statements of Operations. These non-GAAP measures are not meant as a substitute for GAAP, but are included solely for informational and comparative purposes. The Company's management believes that this information can assist investors in evaluating the Company's operational trends, financial performance, and cash-generating capacity. Management believes these non-GAAP measures allow investors to evaluate the Company’s financial performance using some of the same measures as management. However, the non-GAAP financial measures should not be regarded as a replacement for or superior to corresponding, similarly captioned, GAAP measures and may be different from non-GAAP financial measures used by other companies.


Third Quarter 2024 Financial Results Webcast and Conference Call Details
•When: November 7, 2024 at 2:00 P.M. Pacific Time (5:00 P.M. Eastern Time).
•Webcast: A live webcast of the call can be accessed from the Investor Relations section of The Trade Desk’s website at http://investors.thetradedesk.com/. Following the call, a replay will be available on the Company’s website.
•Dial-in: To access the call via telephone in North America, please dial 888-506-0062. For callers outside the United States, please dial 1-973-528-0011. Participants should reference the conference call ID code “349188” after dialing in.
•Audio replay: An audio replay of the call will be available beginning about two hours after the call. To listen to the replay in the United States, please dial 877-481-4010 (replay code: 51455). Outside the United States, please dial 1-919-882-2331 (replay code: 51455). The audio replay will be available via telephone until November 14, 2024.
The Trade Desk, Inc. uses its Investor Relations website (http://investors.thetradedesk.com/), its Twitter feed (@TheTradeDesk), LinkedIn page (https://www.linkedin.com/company/the-trade-desk/), Facebook page (https://www.facebook.com/TheTradeDesk/) and Jeff Green’s LinkedIn profile (https://www.linkedin.com/in/jefftgreen/) as a means of disclosing information about the Company and for complying with its disclosure obligations under Regulation FD. The information that is posted through these channels may be deemed material. Accordingly, investors should monitor these channels in addition to The Trade Desk’s press releases, SEC filings, public conference calls and webcasts.
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to expectations concerning matters that (a) are not historical facts, (b) predict or forecast future events or results, or (c) embody assumptions that may prove to have been inaccurate, including statements relating to industry and market trends, the Company’s financial targets, such as revenue and Adjusted EBITDA. When words such as “believe,” “expect,” “anticipate,” “will,” “outlook” or similar expressions are used, the Company is making forward-looking statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it cannot give readers any assurance that such expectations will prove correct. These forward-looking statements involve risks, uncertainties and assumptions, including those related to the Company’s relatively limited operating history, which makes it difficult to evaluate the Company’s business and prospects, the market for programmatic advertising developing slower or differently than the Company’s expectations, the demands and expectations of clients and the ability to attract and retain clients. The actual results may differ materially from those anticipated in the forward-looking statements as a result of numerous factors, many of which are beyond the control of the Company. These are disclosed in the Company’s reports filed from time to time with the Securities and Exchange Commission, including its most recent Form 10-K and any subsequent filings on Forms 10-Q or 8-K, available at www.sec.gov. Readers are urged not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company does not intend to update any forward-looking statement contained in this press release to reflect events or circumstances arising after the date hereof.


THE TRADE DESK, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(Amounts in thousands, except per share amounts)
(Unaudited)
Three Months Ended
September 30,		Nine Months Ended
September 30,
2024202320242023
Revenue$628,016 $493,266 $1,703,819 $1,340,323 
Operating expenses (1):
Platform operations122,656 93,382 336,745 264,903 
Sales and marketing140,296 112,466 395,888 321,177 
Technology and development117,705 117,772 335,426 309,790 
General and administrative138,878 131,969 403,902 388,411 
Total operating expenses519,535 455,589 1,471,961 1,284,281 
Income from operations108,481 37,677 231,858 56,042 
Total other income, net(18,697)(19,323)(53,845)(51,277)
Income before income taxes127,178 57,000 285,703 107,319 
Provision for income taxes33,020 17,648 74,856 25,702 
Net income$94,158 $39,352 $210,847 $81,617 
Earnings per share:
Basic$0.19 $0.08 $0.43 $0.17 
Diluted$0.19 $0.08 $0.42 $0.16 
Weighted-average shares outstanding:
Basic491,614 489,447 489,845 489,195 
Diluted502,563 501,880 500,273 500,348 
___________________________
(1) Includes stock-based compensation expense as follows:
THE TRADE DESK, INC.
STOCK-BASED COMPENSATION EXPENSE
(Amounts in thousands)
(Unaudited)
Three Months Ended
September 30,		Nine Months Ended
September 30,
2024202320242023
Platform operations$7,617 $5,729 $20,444 $14,642 
Sales and marketing25,294 21,116 70,654 54,039 
Technology and development36,958 43,727 97,441 91,283 
General and administrative (1)
58,641 69,061 176,931 210,222 
Total$128,510 $139,633 $365,470 $370,186 
___________________________
(1) Includes stock-based compensation expense related to a long-term CEO performance grant of $30 million and $48 million for the three months ended September 30, 2024 and 2023, respectively, as well as $102 million and $156 million for the nine months ended September 30, 2024 and 2023, respectively.


THE TRADE DESK, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(Amounts in thousands)
(Unaudited)
As of September 30,
2024		As of December 31,
2023
ASSETS
Current assets:
Cash and cash equivalents$1,221,475 $895,129 
Short-term investments, net510,290 485,159 
Accounts receivable, net2,989,387 2,870,313 
Prepaid expenses and other current assets117,221 63,353 
Total current assets4,838,373 4,313,954 
Property and equipment, net197,973 161,422 
Operating lease assets242,431 197,732 
Deferred income taxes154,849 154,849 
Other assets, non-current71,699 60,730 
Total assets$5,505,325 $4,888,687 
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:
Accounts payable$2,409,773 $2,317,318 
Accrued expenses and other current liabilities142,459 137,996 
Operating lease liabilities62,858 55,524 
Total current liabilities2,615,090 2,510,838 
Operating lease liabilities, non-current230,355 180,369 
Other liabilities, non-current34,130 33,261 
Total liabilities2,879,575 2,724,468 
Stockholders' equity:
Preferred stock— — 
Common stock— — 
Additional paid-in capital2,397,100 1,967,265 
Retained earnings228,650 196,954 
Total stockholders' equity2,625,750 2,164,219 
Total liabilities and stockholders' equity$5,505,325 $4,888,687 


THE TRADE DESK, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Amounts in thousands)
(Unaudited)
Nine Months Ended September 30,
20242023
OPERATING ACTIVITIES:
Net income$210,847 $81,617 
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization63,378 59,889 
Stock-based compensation365,470 370,186 
Noncash lease expense41,522 36,672 
Provision for expected credit losses on accounts receivable837 1,811 
Other(11,901)(8,312)
Changes in operating assets and liabilities:
Accounts receivable(125,711)(130,650)
Prepaid expenses and other current and non-current assets(68,490)(11,370)
Accounts payable87,175 125,661 
Accrued expenses and other current and non-current liabilities8,846 18,439 
Operating lease liabilities(31,918)(36,741)
Net cash provided by operating activities
540,055 507,202 
INVESTING ACTIVITIES:
Purchases of investments(486,596)(448,251)
Maturities of investments475,022 425,400 
Purchases of property and equipment(78,048)(21,594)
Capitalized software development costs(6,708)(6,097)
Net cash used in investing activities
(96,330)(50,542)
FINANCING ACTIVITIES:
Repurchases of Class A common stock(177,428)(426,684)
Proceeds from exercise of stock options127,690 45,363 
Proceeds from employee stock purchase plan30,122 21,316 
Taxes paid related to net settlement of restricted stock awards(97,763)(55,397)
Net cash used in financing activities
(117,379)(415,402)
Increase in cash and cash equivalents326,346 41,258 
Cash and cash equivalents—Beginning of period895,129 1,030,506 
Cash and cash equivalents—End of period$1,221,475 $1,071,764 


Non-GAAP Financial Metrics
(Amounts in thousands, except per share amounts)
(Unaudited)
The following tables show the Company’s non-GAAP financial metrics reconciled to the comparable GAAP financial metrics included in this release.
Three Months Ended
September 30,		Nine Months Ended
September 30,
2024202320242023
Net income$94,158 $39,352 $210,847 $81,617 
Add back (deduct):
Depreciation and amortization expense20,754 20,530 63,378 59,889 
Stock-based compensation expense128,510 139,633 365,470 370,186 
Interest income, net(19,408)(17,626)(53,886)(49,556)
Provision for income taxes33,020 17,648 74,856 25,702 
Adjusted EBITDA$257,034 $199,537 $660,665 $487,838 
Three Months Ended
September 30,		Nine Months Ended
September 30,
2024202320242023
GAAP net income$94,158 $39,352 $210,847 $81,617 
Add back (deduct):
Stock-based compensation expense128,510 139,633 365,470 370,186 
Adjustment for income taxes(15,441)(11,742)(40,739)(30,566)
Non-GAAP net income$207,227 $167,243 $535,578 $421,237 
GAAP diluted earnings per share$0.19 $0.08 $0.42 $0.16 
GAAP weighted-average shares outstanding—diluted502,563 501,880 500,273 500,348 
Non-GAAP diluted earnings per share$0.41 $0.33 $1.07 $0.84 
Non-GAAP weighted-average shares used in computing Non-GAAP earnings per share, diluted
502,563 501,880 500,273 500,348 


Contacts
Investors
Jake Graves
Senior Manager, Investor Relations
The Trade Desk
ir@thetradedesk.com

Media
Melinda Zurich
VP, Communications
The Trade Desk
melinda.zurich@thetradedesk.com


v3.24.3
Cover
Nov. 07, 2024
Cover [Abstract]  
Document Type 8-K
Document Period End Date Nov. 07, 2024
Entity Registrant Name TRADE DESK, INC.
Entity Incorporation, State or Country Code DE
Entity File Number 001-37879
Entity Tax Identification Number 27-1887399
Entity Address, Address Line One 42 N. Chestnut Street
Entity Address, City or Town Ventura
Entity Address, State or Province CA
Entity Address, Postal Zip Code 93001
City Area Code 805
Local Phone Number 585-3434
Written Communications false
Soliciting Material false
Pre-commencement Tender Offer false
Pre-commencement Issuer Tender Offer false
Title of 12(b) Security Class A Common Stock, par value $0.000001 per share
Trading Symbol TTD
Security Exchange Name NASDAQ
Entity Emerging Growth Company false
Entity Central Index Key 0001671933
Amendment Flag false
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