TechTarget Announces Launch of Priority Engine Account Intent Feeds to Help Go-to-Market Teams Identify, Engage & Convert In-Market Accounts More Effectively
10 Aprile 2024 - 6:45PM
Business Wire
Latest Priority Engine platform update will deliver
TechTarget’s precise and powerful account-level intent directly
into CRM, ABM platforms and other connected systems
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services today announced the
launch of Account Intent Feeds in the latest release of its leading
Priority EngineTM purchase intent insight platform. Priority
Engine’s Account Intent Feeds are powered by TechTarget’s
market-leading purchase intent data, which is directly sourced from
real, observed activity of known, opt-in accounts and buyers coming
to TechTarget’s expansive global network for contextually relevant
buy-cycle content to support active B2B technology purchases.
Now in beta with general availability beginning in May, Priority
Engine Account Intent Feeds include:
- Account intent scores that adjust every week based on relevant
purchase research activity from in-market buying teams
- Customer-specific insights into content and brand engagement
across the TechTarget ecosystem
- Notification of new triggers such as content downloads, website
visits, banner engagement and Confirmed Projects
- Weekly indicators of account interest in customer-specified
topics and hand-selected keywords
B2B Tech Go-to-Market (GTM) teams will be able to leverage this
new data to more easily:
- Target high-value accounts more precisely: Identify
truly interested in-market accounts faster
- Deliver more actionable insights: Better engage active
accounts based on real, observed research activity
- Drive better sales and marketing efficiency: Eliminate
false signals for more pinpoint outreach and shorter sales
cycles
- Boost revenue: Convert more accounts and close more
deals
“B2B GTM teams waste so much time and resources on false,
incomplete or misleading signals, leading to a significant number
of missed opportunities with new and/or existing accounts,” said
Michael Cotoia, Chief Executive Officer, TechTarget. “Priority
Engine Account Intent Feeds provide unmatched precision to
confidently identify and act on the high-value accounts most likely
to buy. This will help our customers further refine their approach
and more easily leverage this unique data to drive deeper
engagement and generate more revenue from account-based
efforts.”
Priority Engine Account Intent Feeds deliver a weekly stream of
highly actionable account data directly into CRM and can fuel ABM
platforms and other connected systems. This will enhance the
workflows teams are already using with valuable intent data and
increase effectiveness across several use cases:
- ABM Account Refinement: Refine ABM accounts to
understand which accounts to focus on and which to
deprioritize
- Account Prioritization, Greenfield Identification &
Seller Insights: Prioritize in-market accounts, identify new
opportunities within your target universe and equip sellers with
real insights for better personalization
- Scoring & Propensity Modeling: Inform account
scoring with precise purchase intent
- Programmatic & Social Advertising: Focus targeted
advertising campaign and messaging for maximum response
- Building Custom ABM Segments: Construct and enhance
target account segments to fuel ABM platform
- And more
TechTarget has received significant industry recognition for the
strength of its intent data offerings over the last year including
being named a leader in The Forrester Wave™: B2B Intent Data
Providers, Q2 2023, winning two 2023 CODiE Awards for Best Sales
& Marketing Intelligence Solution and Best Marketing Solution
and being named a leader in Quadrant Knowledge Solutions’ SPARK
Matrix, Account-Based Marketing Platform, 2023.
The Company credits this continued recognition to the
significant value and ROI its customers seek from and consistently
achieve. Uniquely powerful both because of how they are made and
how useful they are in fueling B2B tech go-to-markets, the insights
available from the Priority Engine platform are only achievable
because they are generated by the combination of deep original
decision-support content delivered in a buying-relevant context.
And TechTarget’s expansive network of 150 sites and more than 1,000
topical video channels assures the scale that more global clients
have grown to depend on, all of it accessible through Priority
Engine, in clients’ own systems and via TechTarget’s broad suite of
marketing, sales engagement and go-to-market services.
For more information on TechTarget Priority Engine Account
Intent Feeds, please click here.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across approximately 150 websites
and 1,000 webinars and virtual event channels, TechTarget attracts
and nurtures communities of technology buyers researching their
companies’ information technology needs. By understanding these
buyers’ content consumption behaviors, TechTarget creates the
purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on LinkedIn.
©2024 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks of TechTarget and
Priority Engine is a trademark of TechTarget. All other trademarks
are the property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20240410116412/en/
Garrett Mann Vice President, Corporate Communications
TechTarget, Inc. 617-431-9371 gmann@techtarget.com
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