ALK Alaska Air Group Inc

A One-Day Immersive Experience Showcasing the Future of Seamless Travel with Cutting-Edge Technology, Exclusive Speaker Panels, and Interactive Engagements.

LOS ANGELES, March 5, 2025 /PRNewswire/ -- TDW+Co is partnering with Alaska Airlines and Hawaiian Airlines to activate a one-day-only interactive, dual-branded house in Austin, TX for the South by Southwest festival. Designed to connect with the airlines' next-gen and technophile audience, this immersive experience is designed to connect with their travel-curious and technophile audience. It brings both beloved brands to life while showcasing compelling guest innovation stories and redefining the future of seamless travel.

The activation will transform popular Austin venue, Inn Cahoots, into an interactive hub where attendees can explore cutting-edge advancements shaping the airline industry. The event is set to feature live tech demonstrations, curated panels, and hands-on activations designed to give guests a first-hand look at innovations from both airlines.

"Alaska Airlines is changing travel by pushing the guest experience forward and we're thrilled to bring their innovations to life in Austin," said Julie Lee, CEO of TDW+Co. "Our brands are coming together to create an event that will undoubtedly inspire visitors to book their next trip before they leave for the night."

Alaska Airlines and Hawaiian Airlines, are partnering with TDW+co to tap into the power of engagement through interactive storytelling. The event will feature live demos of the airline's electronic bag tag, powered by BAGTAG, and BagsID's AI-powered baggage recognition technology—both offering a glimpse into the future of streamlined travel. Attendees can personalize their experience through the "Vibe Quiz" to discover their ideal travel style and destination, while the "Future Gate Vision" highlights a commitment to seamless and remarkable experiences at the airport.

"Alaska Airlines and Hawaiian Airlines are two beloved global travel brands that prioritize guest experience and innovation," said Bernadette Berger, Director of Innovation at Alaska Airlines. "Austin is the perfect setting to tell our Innovation stories, showcase how our technology is reshaping the guest experience, and predict how technology will shape travel in the future."

The Alaska Airlines x Hawaiian Airlines Branded House will be open for one exclusive afternoon and evening from 1 p.m. to 7 p.m. CST. Sign up to secure your spot and get access to event details, RSVP opportunities, and exclusive updates: https://alaskaairhawaiianairhouse.splashthat.com.

ABOUT TDW+Co

TDW+Co is a community-based, purpose-driven agency enabling brands to connect with communities authentically. A certified minority-owned company, TDW+Co is female-led with over 90% of employees from diverse backgrounds. TDW+Co believes that brands can achieve and exceed business objectives while positively impacting communities.

ABOUT Alaska Airlines + Hawaiian Airlines

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. With hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco, we deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. Alaska is a member of the oneworld Alliance with Hawaiian scheduled to join in 2026. With oneworld and our additional global partners, guests can earn and redeem miles for travel to over 1,000 worldwide destinations. Guests can book travel at alaskaair.com and hawaiianairlines.com. Learn more about what's happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK."

Media Contact: Julie Lee, 847-867-1029

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SOURCE TDW+Co