Sorenson will transition into the role of
executive vice president, managing director and CEO, Associated
Trust Company on February 1,
2025
GREEN
BAY, Wisc., Dec. 11,
2024 /PRNewswire/ -- Associated Banc-Corp (NYSE: ASB)
("Associated") announced today the appointment of Heath Sorenson, MBA, CFP®, CFIRS™, CTOP, to
executive vice president, managing director, Associated Trust
Company. Effective February 1, 2025,
Sorenson will become executive vice president, managing director
and chief executive officer, Associated Trust Company and
John Thayer, current chief executive
officer and executive vice president of Associated Trust Company,
will transition into the role of executive vice president and
senior leadership advisor, Associated Trust Company.
Sorenson joined Associated Private Wealth on December 9, reporting to Jayne Hladio, executive vice president, and
Associated Private Wealth president. He will assume responsibility
for leading and managing the Associated Trust Company's delivery of
comprehensive wealth management solutions. This includes strategy,
revenue growth, technology, risk, operations, and compliance of
Associated Trust Company. Sorenson will lead Personal, Corporate
and Institutional Trust Services, Investment Management, Retirement
Plan Solutions, and Trust Administration/Operations.
"Heath's deep wealth management experience and talents
strengthen our ability to grow through enhanced client experience,
sales, operational efficiency, and high-performance teambuilding,"
said Hladio. "His fiduciary and suitability knowledge of trust and
investment advisory boards, committees, governance, and regulatory
agencies complements our people-first, 'One Associated' approach to
advocating for our clients and communities."
Sorenson possesses broad and deep wealth management knowledge
with more than 25 years of experience, most recently with Midland
States Bank as chief operating officer of Midland Wealth
Management, Midland Wealth Advisors, LLC, and president of Midland
Trust Company. He has led acquisition efforts in expansion markets
and wealth verticals. Prior experience includes senior vice
president of Investments and Capital Market Operations
at AMCORE/BMO, registered principal/branch manager at Raymond
James, and vice president/manager of Loan Servicing.
"I am excited to join Associated Bank Private Wealth and
Associated Trust Company to build on the incredible growth momentum
Jayne Hladio and the team have
underway," said Sorenson. "My wife, Tiggi, and I look forward to
meeting clients and engaging with the community given our
familiarity with the Midwest as life-long residents."
Thayer joined Associated Bank in 2000, as chief investment
officer, and became head of Private Wealth in 2021. In his nearly
25-year tenure with the bank, Thayer unified previously separate
businesses into one wealth management entity. Leading a team of
more than 300 professionals, he crafted the business' inaugural
financial, operational, and growth strategies that drove nearly
$150M in revenue within three years.
Thayer guided the business through multiple crises and regulatory
shifts while developing and recruiting excellent talent and
establishing a new leadership team.
"John's exceptional leadership contributions have helped
Associated Trust Company grow into a regional powerhouse by
deepening relationships, elevating our offerings, and creating
value for our clients," said Hladio. "We value John's leadership in
building this team and creating a Private Wealth culture dedicated
to delivering excellence in our fast-changing industry. His
advocacy continues as we proceed. We deeply appreciate John's years
of service and look forward to his future contributions."
Sorenson has a bachelor's degree in accountancy from the
University of Illinois
Urbana-Champaign, and an MBA from Northern Illinois University. Sorenson completed
Northwestern University's financial
planning curriculum and earned the Certified Financial Planner™
(CFP®) practitioner designation. In addition, Sorenson is a
Certified Fiduciary & Investment Risk Specialist™ (CFIRS™) and
a Certified Trust Operations Professional (CTOP).
Sorenson's primary offices will be in Wisconsin and Illinois.
ABOUT ASSOCIATED BANC-CORP
Associated Banc-Corp
(NYSE: ASB) has total assets of $42 billion and is
the largest bank holding company based in Wisconsin. Headquartered in Green Bay, Wisconsin, Associated is a leading
Midwest banking franchise, offering a full range of financial
products and services from nearly 200 banking locations serving
more than 100 communities throughout Wisconsin, Illinois and Minnesota. The company also operates loan
production offices in Indiana,
Michigan, Missouri, New
York, Ohio and Texas. Associated Bank, N.A. is an Equal
Housing Lender, Equal Opportunity Lender and Member FDIC. More
information about Associated Banc-Corp is available at
www.associatedbank.com.
Media Contact: Andrea
Kozek
VP/Senior Manager, Public Relations
920-491-7518
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SOURCE Associated Banc-Corp