The partnership between the luxury cruise
brand Cunard and Circle of Style will give people the opportunity
to have their own pre-loved outfits curated and made available for
them to purchase ahead of their next voyage.
Using only pre-loved clothing, this collection
serves as an ode to the trends of each decade from 1900 to 1990,
but with a modern twist for today's cruise guests.
VALENCIA, Calif., Nov. 28,
2023 /CNW/ -- To celebrate 100 years since cruise
collections first became part of the coveted fashion scene, Cunard
has partnered with the pioneer of second-hand fashion, Bay Garnett,
and pre-loved styling service, Circle of Style, to create the
"Cunard Capsule Cruise Collection." A capsule collection that draws
inspiration from the rich legacy of cruise couture fashion that has
evolved since the 1900s.
To celebrate the introduction of the new capsule collection,
Cunard and Circle of Style are offering style aficionados an
exclusive chance to create their own one-of-a-kind pre-loved
cruise wardrobe ahead of their next voyage with a bespoke styling
service. The first 100 people who visit
https://www.cunard.com/en-gb/circle-of-style and follow the
instructions will get exclusive access to the styling service.
These lucky 100 will be paired with an expert at Circle of Style,
who will artfully assemble a carefully curated wardrobe that
they may purchase for use on their next cruise, drawing inspiration
from the Cunard Capsule Cruise Collection looks.
Pioneer of second-hand fashion, Bay Garnett, said: "Fashion from
the past gives a rich and vibrant tapestry for ideas and
inspiration. I frequently draw inspiration from fashion moments of
the past spanning several decades to reimagine contemporary
looks. Delving into Cunard's photographic archive to find
inspiration for the new Capsule Cruise Collection was a wonderful
and super interesting journey. The process of curating ten stylish
and contemporary ensembles, with each one being inspired by the
quintessential fashion moment of its respective decade, has been a
lovely, perfect, and fascinating project."
The exclusive Cunard Capsule Cruise collection is inspired by
Cunard's extensive archive images - with ten looks from ten decades
of cruising, each one inspired by the fashion trends of the time.
From the prim and proper 1900s through to the bold color of the
1970s and the contemporary cool of the 1990s, each piece within the
collection celebrates the style of its decade, with a modern twist
perfect for present-day style enthusiasts.
Throughout the decades, fashion has always played an important
part in Cunard's heritage, from hosting celebrities including
Elizabeth Taylor, Marlene Dietrich, and Rita Hayworth to being the first cruise company
to hold a transatlantic fashion week cruise. Glamour and fashion
have always been linked to cruising and the capsule collection aims
to help future guests capture this spirit, whatever their
Within the capsule wardrobes will be a selection of pre-loved
pieces from a variety of renowned designers such as Chanel,
Burberry, A.P.C, Alexander McQueen,
and many more within Circle of Style's archive, all of which will
be available to purchase.
Katie McAlister, President of
Cunard said: "We're incredibly excited to see this partnership come
to life and offer customers the opportunity to celebrate 100 years
of cruise couture with us. Fashion has always been and remains an
important part of cruising heritage and therefore this collection
embraces history in a relevant yet modern way in true Cunard
To view the Cunard Capsule Cruise Collection looks created with
Bay Garnett and Circle of Style and be one of the 100 people to
access the exclusive styling service, visit
Cunard is a luxury British cruise
line, renowned for creating unforgettable experiences around the
world. Cunard has been a leading operator of passenger ships on the
North Atlantic, since 1840, celebrating an incredible 183 years of
operation. A pioneer in transatlantic journeys for generations,
Cunard is world class. The Cunard experience is built on fine
dining, hand-selected entertainment and outstanding service. From
five-star restaurants and in-suite dining to inspiring guest
speakers, the library and film screenings, every detail has been
meticulously crafted to make the experience unforgettable.
Destinations include Europe, the
Caribbean, the Far East,
Alaska and Australia.
There are currently three Cunard ships, Queen Mary 2, Queen
Elizabeth and Queen Victoria
and a fourth ship, Queen Anne, will
enter service in 2024. This investment is part of the company's
ambitious plans for the future of Cunard globally and will be the
first time since 1999 that Cunard will have four ships in
simultaneous service. Cunard is based at Carnival House in
Southampton and has been owned
since 1998 by Carnival Corporation & plc. www.cunard.com
(NYSE/LSE: CCL; NYSE:CUK).
Cunard photography is available
For additional information about Cunard, contact:
Cindy Adams, email@example.com
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