BRAND TAKES INSPIRATION FROM ITS BELOVED CLASSIC
BOOT TO CRAFT FASHION-FOCUSED SANDALS WITH
RESPONSIBLE MATERIALS WHILE EMBRACING THE CALIFORNIA SPIRIT
SANTA
BARBARA, Calif., Feb. 1, 2024
/PRNewswire/ -- Southern
California-based global lifestyle brand
UGG® (a division of Deckers Brands [NYSE: DECK])
leans into its heritage DNA with the next installment of its
seasonal Feels Like UGG campaign for Spring/Summer 2024, which
features the Golden Collection. Aiming to kick off
life-changing experiences and endless possibilities, the new
offering explores what it feels like to be the adventure. The new
Classic Boot-turned-sandal celebrates the same laidback
California aesthetic with new
springtime styles that embrace the spirit of self-expression,
support a carefree lifestyle, and inspire adventure into the
unknown.
With an iconic lineup for warm-weather-wear, the Golden
Collection by UGG presents bold style and pushes new
heights with on-the-go, day-to-night versatility. With a crafted,
fine-tuned fit and neutral colors, UGG® has crafted
sandal options with responsible materials like sugarcane EVA
outsoles that embody a sense of exploration and
self-expression.
- The GoldenGlow Sandal, $100: Super lightweight and
ultra-comfortable, the water-friendly GoldenGlow is a fully
adjustable sandal. It's made from springy and supportive sugarcane
EVA, ready to wear through rain and shine. Stacked on a platform
with a lug sole and complete with a grippy footbed, this pair looks
as dynamic as it'll make you feel.
- The Goldenstar Clog, $130:
Crafted from velvety suede, this versatile platform clog offers a
wear-with-everything style. The heel strap features a swivel design
for a two-in-one wearing option with an ultra-lightweight outsole
that provides all-day cushion and support.
- The Goldencoast Clog, $130: Get the all-encompassing
UGG® comfort you know and love with the Goldencoast
Clog's suede upper, microfiber sock liner, and foam footbed. This
easy-to-wear shoe presents effortless styling for tees and jeans on
casual occasions. An adjustable heel strap and hook-and-loop
closure help you find a custom fit.
- The Goldenstar Hi Slide Sandal, $160: This pinnacle platform offers elevated
energy and effortless comfort. The GoldenStar Hi Slide is designed
with a super-lightweight sugarcane EVA outsole that supports you
through everything. The dual-density foam footbed feels luxe
underfoot while our textile sock liner and mesh lining surround you
comfortably. Adjust the fit with two straps on the padded suede
upper, finished with the UGG® signature Twin Seam and
iconic binding.
- The Goldenstar Strap, $130: A match made in warm weather heaven,
this sandal feels like the Classic UGG Boot. Crafted from velvety
suede and made with an ultra-cush but supportive foam footbed and a
lightweight outsole for all-day wear. An adjustable strap provides
a fine-tuned fit for comfortable days on the go.
- The Goldenstar Sandal, $120: Crafted from velvety suede and made
with an ultra-cush but supportive foam footbed and a lightweight
sugarcane EVA outsole for all-day wear, some say this is the most
luxe, comfy sandal they've ever worn. Two sets of adjustable straps
provide a fine-tuned fit for comfortable days on the go.
The UGG® Goldenstar Clog and Goldencoast Clog are now
available at UGG.com, UGG® stores, and select wholesale
retailers nationwide. The UGG® GoldenGlow Sandal,
Goldenstar Hi Slide Sandal, Goldenstar Strap, and Goldenstar Sandal
will be available on Mar. 1, 2024, at
UGG.com, UGG® stores, and select wholesale retailers
nationwide.
About UGG®
Founded in 1978 by an Australian surfer on the coast of
California, UGG® is a
global lifestyle brand renowned for its iconic Classic Boot. First
worn by Hollywood royalty, fashion
editors, and then the world, UGG® designs and retails
footwear, apparel, accessories, and homewares with an
uncompromising attitude toward quality and craftsmanship.
UGG® is an environmentally and socially conscious brand
which strives to be socially just, economically inclusive, and
environmentally restorative. Delivering more than $1.5 billion in annual sales, UGG®
partners with the best retailers globally and owns concept and
outlet stores worldwide in key markets, including New York, San
Francisco, Los Angeles,
Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit
www.ugg.com @ugg.
Press Contacts:
UGG®
Sarajane
McQuaid
Associate PR Manager
Mobile: (913) 744-7553
sarajane.mcquaid@deckers.com
Karla Otto New York
Erica
Morelli
Senior Director
erica.morelli@karlaotto.com
HIGH-RES CONTENT
Campaign + product photography
content credit: UGG®
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SOURCE UGG