STARRING HANNI, ALEX CONSANI, YOUNG MAZINO & MORE, THE
GLOBAL CAMPAIGN CELEBRATES HOW SELF-EXPRESSION CONNECTS US.
Southern California-based global lifestyle brand UGG® (a
division of Deckers Brands [NYSE: DECK]) launches the next chapter
of ‘Feels Like UGG®.’ The campaign explores how the power of
individual expression can create inspiration, community, and a
sense of global connection. Shot in Seoul, South Korea, this idea
comes to life by capturing a group of dynamic creatives who evoke
the ethos of confidence, community, and innovation the UGG® brand
is known for.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240815836262/en/
Left to right: Leah Dou (She/Her),
Precious Lee (She/Her), Alex Consani (She/Her), Karabo Poppy
Moletsane (She/Her), Phil Oh (He/Him), Young Mazino (He/Him), and
HANNI (She/Her) (Photo: Samuel Bradley)
“Feels Like UGG is a celebration of how we are more than iconic
products and experiences. We are a Brand that makes you feel good
inside and out,” said Anne Spangenberg, President of UGG® &
Koolaburra by UGG® at Deckers Brands. “That feeling is unique and
welcomes you to be comfortable in your self-expression, building
connection and community where you can be your most authentic self.
At UGG, we celebrate this connection and community, so
self-expression is comfortable for all.”
Inspired by the brand’s iconic Twin Seam stitch and how it
brings two things together, Feels Like UGG® connects an
inspirational global cast including Alex Consani (She/Her), HANNI
(She/Her), Karabo Poppy Moletsane (She/Her), Leah Dou (She/Her),
Phil Oh (He/Him), Precious Lee (She/Her), and Young Mazino
(He/Him). The cast represents the UGG commitment to creating an
inclusive community that celebrates unconventional attitudes, and
individuals who celebrate all that they are while radiating a
creative energy that inspires one another.
Directed by We Are From L.A., photographed by Samuel Bradley and
created in partnership with AKQA, the campaign shows the cast on an
energy-filled journey throughout the streets of Seoul, a global
center that celebrates modern creativity, while dressed in the new
UGG Autumn/Winter 2024 collection. Feels Like UGG® opens with
everyone having a solitary moment in time until their paths cross
and their confidence catches each other’s eye. This connection
takes the cast from creating solo memories to connecting and
celebrating each other’s self-expressions including Leah Dou and
Young Mazino playing music in a record store, Karabo Poppy
Moletsane creating one-of-a-kind works of art, Phil Oh
photographing Alex Consani & Precious Lee in an impromptu
photoshoot and HANNI expressing herself through song.
Feels Like UGG® features new Autumn/Winter 2024 styles across
footwear & RTW including:
- UGG® New Heights Cozy Clog ($140) – As seen on Karabo
Poppy Moletsane
- UGG® Pumped Slide ($150) – As seen on Leah
Dou
- UGG® Classic Mini Dipper ($160) – As seen
on Alex Consani
- UGG® Classic Ultra Mini New Heights ($170) – As
seen on HANNI
- UGG® Classic Twin Seam New Heights ($190) – As
seen on Precious Lee
- UGG® Classic Mini Pumped Molded ($200) – As seen
on Leah Dou
- UGG® TrailGazer ($200) – As seen on Young
Mazino
- UGG® Neumel High Weather Hybrid ($210) – As seen
on Young Mazino
- UGG® New Heights Platform Xtra ($280) – As
seen on Alex Consani
- UGG® MetroPeak ($280) – As seen on Karabo Poppy
Moletsane
- UGG® Marlene Jacket Boucle ($198) – As seen on
Alex Consani
- UGG® Emmalyn UGGfluff Puffer Jacket ($248) – As
seen on HANNI
- UGG® Frankie UGGfluff Jacket Topa ($248) – As
seen on Alex Consani and Karabo Poppy Moletsane
- UGG® Ronney Puffer Jacket High Pile ($298)
– As seen on Precious Lee and HANNI
- UGG® Alesandra Faux Fur Coat Nov ($378) – As seen
on Precious Lee
This Fall, fans of the brand will have the opportunity to
experience Feels Like UGG® in person through a series of
activations and events where participants can express themselves
and connect with others. September 21st will welcome the start of
#UGGSeason, the brand’s social first activation and in-store events
that celebrate the beginning of fall. Later this year UGG will open
the next rendition of its global FEEL HOUSE, a ten-day
multi-sensory community retail space. Further details on events and
activations to be announced in the coming weeks.
Feels Like UGG will come to life across digital media, out of
home advertising and across the brand's owned channels including
social media, e-commerce, and retail stores. To learn more about
the campaign and shop the Autumn/Winter 2024 collection please
visit UGG.com, UGG® stores and select wholesale retailers
nationwide.
HIGH-RES CONTENT - HERE Campaign Photo Credit:
Samuel Bradley Campaign Video Credit: We Are From L.A.
About UGG®
Founded in 1978 by an Australian surfer on the coast of
California, UGG® is a global lifestyle brand renowned for its
iconic Classic boot. First worn by Hollywood royalty, fashion
editors and then the world, UGG® designs and retails footwear,
apparel, accessories, and homewares with an uncompromising attitude
toward quality and craftsmanship. Delivering more than $1.5 billion
in annual sales, UGG® partners with the best retailers globally and
owns concept and outlet stores worldwide in key markets, including
New York, San Francisco, Los Angeles, Paris, London, Tokyo,
Shanghai, and Beijing. For more information, please visit
www.ugg.com @ugg.
About Feels Like UGG® Cast
Alex Consani, born on July 23, 2003, in Petaluma,
California, is an accomplished transgender model and social media
influencer. She started professionally modeling in 2015 at the age
of 12, before signing with IMG Models in 2019. That same year, she
gained popularity on TikTok with her comedic videos under the
username captincroook. Consani graduated from Petaluma High School
and attended Pace University with scholarships from the Petaluma
Educational Foundation. In 2021, she made her runway debut for Tom
Ford and was included on GLAAD's 20 Under 20 list. By 2023, she had
over 1.4 million followers on TikTok and walked the runway for top
fashion brands like Versace and Alexander McQueen. Vogue recognized
her as a standout model for Spring/Summer 2023. Consani was also
featured in Victoria's Secret's "The Tour '23" and became the face
of Jean Paul Gaultier's collaboration with Knwls. In 2024, she
exclusively modeled for Conner Ives' collection and appeared in
music videos for the songs "Okay" by JT and "360" by Charli XCX.
With over two million followers and 150 million likes on TikTok,
Consani continues to make waves in the fashion and entertainment
industry.
HANNI is a member of the global sensation girl group
NewJeans. HANNI experienced sensational success with NewJeans
immediately upon her debut milestone in July 2022, followed by
continued success both in Korea and abroad with every subsequent
song release. Consequently, the group swept the major awards
ceremonies in Korea in 2023 and followed this up with a series of
wins at renowned international events—including being named “Top
Global K-Pop Artist” at the 2023 Billboard Music Awards and winning
“Group of the Year” at the 2024 Billboard Women in Music Awards in
the US. Their global influence and popularity are also demonstrated
by their partnerships with top-tier international brands, with all
members serving as ambassadors for luxury brands.
Karabo Poppy Moletsane is an internationally recognized
and award-winning illustrator, graphic designer, and street artist
from South Africa. She is passionate about preserving the African
Aesthetic and explores rich narratives with a contemporary and bold
execution. Throughout her career, Karabo has taken her unique style
to a global audience. Often using unconventional canvases for her
art, she aims to continue breaking the boundaries previously set
for young African artists and to promote the act of
representation.
Leah Dou is a singer-songwriter from Beijing, China. She
is also an award-winning Actress, Music Producer and Visual Artist.
Born into a musical family, she began her creative journey at an
early age, writing music and playing guitar. By the age of 20, she
had her own music label Grey Waters writing and producing four
critically acclaimed albums Stone Café, Kids Only, GSG Mixtape, and
ChunYou. In 2016-2017, Leah was invited as the opening act for
Bastille's UK concerts and has performed a series of live tours in
Europe and North America. Leah has performed with her band at many
major festivals including Summer Sonic (Tokyo), Clockenflap (Hong
Kong), Strawberry Festival (Shanghai), The Great Escape (UK), and
Springwave Festival (Taipei). In 2019, she made her debut with the
film The Eleventh Chapter and won the Best Supporting Actress Award
at the Beijing Film Festival. In 2021, her debut starring film
Bipolar was shortlisted for the main competition of the
International Rotterdam Film Festival. The film has won the Free
Spirit Award at the Warsaw International Film Festival. She has
also made several guest appearances on various mainstream variety
shows in China, such as Phanta City, Nice to See You Season 2, and
Infinity and Beyond 2023.
Phil Oh is a beloved fixture on the international fashion
week circuit and started his photography career with his
street-style blog Street Peeper in 2006. He eventually joined Vogue
as a contributing photographer in 2010, where his street-style
slideshows reach millions of international readers. Phil is known
for his love of fashion misfits, mixed prints, colorful outfits and
injecting a dash of wit and humor into his work. Phil, born and
raised in Chicago, is currently based in New York. Oh holds a B.A.
in History from New York University.
Precious Lee – As the first African American curve model
to appear in American Vogue, Precious Lee is a trailblazer. A Clark
Atlanta University alumna and unwavering promoter of diversity in
race and size, she reshapes the industry as a model, actress,
writer, and activist. Notable runways include Versace, Fendi, Thom
Browne, Carolina Herrera and Moschino. Cover appearances span V
Magazine, Vogue Italia, British Vogue, American Vogue, Harper’s
Bazaar, and i-D with many exciting things to come on the
horizon.
Young Mazino established himself as the breakout star of
Netflix and A24’s Emmy award winning series BEEF. The ten-part
dramedy premiered at SXSW and made its Netflix debut on April 6,
2023. Mazino stars alongside Steven Yeun and Ali Wong in the
series, which won five Emmy Awards including Outstanding Limited or
Anthology Series along with multiple Golden Globes and Critics
Choice Awards including Best Limited Series. Mazino’s performance
garnered him an Emmy nomination for Outstanding Supporting Actor in
a Limited or Anthology Series or Movie as well. Upcoming, Mazino
will star alongside Pedro Pascal and Bella Ramsey in the highly
anticipated second season of HBO’s THE LAST OF US and will be seen
in A24’s upcoming horror film, OPUS, where he will star alongside
Ayo Edebiri, John Malkovich, and Juliette Lewis. Born and raised in
Maryland, Mazino is a formally trained musician and dabbled in film
and theater throughout his childhood and into college. In 2014, he
made the move to New York City to pursue his dream of acting where
he attended the Stella Adler Studio of Acting.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240815836262/en/
Press Contacts:
UGG® Michael Hickey PR Manager, Giving & Special
Projects michael.hickey@deckers.com
Sarajane McQuaid Associate PR Manager Mobile: (913) 744-7553
sarajane.mcquaid@deckers.com
Karla Otto US Erica Morelli Senior Director,
Communications erica.morelli@karlaotto.com
Crystal Tang Senior Account Manager, Communications
crystal.tang@karlaotto.com
Grafico Azioni Deckers Outdoor (NYSE:DECK)
Storico
Da Ott 2024 a Nov 2024
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Da Nov 2023 a Nov 2024
