Anwar Hadid, Alton Mason, Boo Johnson,
Akira Akbar, Kordell Beckham, Hunter Woodhall,
Lil Cherry, & More, Joined the Brand to Celebrate Its
Experiential Pop-up With a Private Event
Launched in April 2022 by Southern California-based brand
UGG® (a division of Deckers Brands [NYSE: DECK]), Feel
House returns once again as a multi-sensory retail experience
dedicated to making self-expression comfortable for all. Merging
community, collaboration, product and heritage into one space
dedicated to making self-expression comfortable for all, it is
where the UGG® brand brings together its collective of
multi-hyphenate creatives renowned in fashion, art, music, and
culture.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20241120119815/en/
Credit: Jason Sean Weiss/BFA
To celebrate the opening of Feel House Los Angeles, UGG® and
nine-time diamond-certified GRAMMY® Award-nominated phenomenon
Post Malone hosted an exclusive, invite-only event on
Saturday, November 16. Notable guests including Anwar Hadid,
Alton Mason, Boo Johnson, Akira Akbar,
Allison Kane, Hunter Woodhall, Lil Cherry,
Larsen Thompson, Reese Cooper, Mario, and
more, were treated to a special live performance by Post Malone,
set by DJ Odalys, bespoke UGG® product customization by
Clint Orms, catering by Craig’s LA, specialty
cocktails and beverages by SCHAFFER, and exclusive UGG®
Classic Boots in the same custom multi-camo print that UGG® and
Post Malone co-created in 2023 for a one-of-a-kind pair he was seen
wearing at his soundcheck at Super Bowl LVIII in February 2024.
Open to the public now until November 24 in Los Angeles,
California, UGG® invites guests to its newest Feel House, with a
special event and space creative co-curated by Post Malone.
Encouraging visitors to explore the brand ‘Behind the Seams,’ the
activation merges multiple aspects of UGG® into one space.
“We are thrilled to open the doors to our next
Feel House, a powerful retail space that expresses the UGG brand's
commitment to delivering products and experiences that make you
feel good inside and out,” said Tracy Paoletti, UGG® Vice
President & General Manager of North America. “Showcasing
creatives, art, and design cues that merge Post Malone’s and the
UGG brand’s creative point-of-views, Feel House LA, curated by Post
Malone, brings our newest product offering and heritage fan
favorites to Los Angeles.”
Located on Melrose Avenue near West Hollywood, Feel House allows
guests to immerse themselves in the brand values on a deeper level
through programming and brand storytelling in a physical retail
space. Focused on art, music, and fashion, the space combines the
latest product lines, new and past collaborations, guest
customization, and brand education. Visitors are welcomed by the
“U” Tunnel, a visually striking entryway that gradually shifts in
color and texture, setting the tone for an immersive experience
ahead. Feel House offers a Behind the Seams experience that makes
guests feel good, inside and out.
- EXCLUSIVE FEEL HOUSE GIVEAWAYS: Guests can receive an
array of special Feel House-exclusive items, like a multi-camo UGG®
Classic Boot keychain, reusable shopper tote by the creative force
behind Post’s highly regarded tour merchandise, Grant Krazer
of Cheatinsnakes, eye-catching UGG® sticker sheet,
and more—some for free and others for purchase.
- EXCITING & ENGAGING ENTERTAINMENT: Along with an
interactive photo booth for guests to scan and share their
experience at Feel House, Crazy Taxi, the iconic arcade game
personally selected by Post Malone, will also be available for
nostalgic entertainment.
- REFRESHMENTS, ON THE (FEEL) HOUSE: Complimentary organic
coffee and warm beverages by woman-owned specialty coffee roaster
Cafecita, thematic sweets and treats, and soft lounge
seating will be available in the Feel House Cozy Café.
- ONE-OF-A-KING CUSTOMIZED UGG® PRODUCT: For a bespoke
UGG® product experience only available at Feel House, customization
programs will include signature specialties by Clint Orms on
Saturday, November 16, and Saturday, November 23, from 10 AM-7 PM
and Ana Rodriguez of Somepinkpetal on Sunday, November 17,
and Sunday, November 24, from 10 AM-7 PM, with proof of Feel House
purchase and while limited supplies last.
- LAST CALL: UGG® fans, new and loyal, will have the
opportunity to purchase the freshly launched and already coveted
AW24 UGG® collection of footwear, apparel, and outerwear. On
Friday, November 22, there will be a last chance to buy the
limited-edition AW24 UGG® Gallery Dept. collaboration while
supplies last.
- UGG® COLLABORATIONS, A HISTORY: Officially launched in
2017, UGG® has worked with over 25 brands and creatives worldwide.
At Feel House, guests can explore a curated selection of the
brand’s collaborations that illustrate the bold self-expression at
the core of the UGG® brand.
UGG® Feel House 8175 Melrose Avenue Los
Angeles, CA 90046
Hours of Operation: Friday, November 15:
10 AM-6 PM Saturday, November 16: 10 AM-3 PM Sunday, November 17:
10 AM-6 PM Monday, November 18-Sunday, November 24: 10 AM-7 PM
Featured UGG® Feel House Styles:
- Tasman Weather Hybrid, $150: Featuring waterproof suede,
seam-sealed construction, and cozy UGGplush™ upcycled wool lining,
the Tasman Weather Hybrid offers a light, slipper feel with an easy
slip-on silhouette. The outsole is made from renewable,
rainwater-nourished sugarcane and features a permanent galosh for
wet conditions.
- Anders, $150: The Anders is made with a genuine suede
upper and lined with our soft UGGplush blend for unbelievable
coziness and warmth. Simultaneously light and supportive, they have
a rebounding PORON® footbed for lasting support and a sugarcane EVA
midsole.
- Pumped Slide, $150: The Pumped Slide is a fearless
slipper with signature UGG coziness and a maximalist vibe. The
padded upper gives pillowy comfort and is wrapped in genuine suede.
You'll be immersed in the Feel of UGG inside with plush faux fur
and a cushy footbed.
- Lowmel, $150: The Lowmel gives nostalgic West Coast
vibes in the best way. The chunky round laces are designed to be
worn open and loose. We've gone for soft, spring-inspired materials
that call back to classic sneakers. Crafted with a suede and
textile upper, we've added a mesh vamp for warm-weather
wearability. Set on a molded footbed and sugarcane EVA outsole for
premium comfort.
- Tazz, $130: The Tazz platform outsole, ultra-lush
UGGplush™ lining and insole will wrap your feet in moisture-wicking
dreamy softness. And the playful UGGbraid detail is a look only UGG
can create, and only you can wear. This is one of those moments
where we can say with all sincerity: if you love the Tasman, you'll
love the Tazz.
- Classic Ultra Mini, $150: The Classic Ultra Mini is one
of the most coveted of our Classics. Built-in flair with a lower
shaft which makes for easy on-off wear. Pre-treated to keep it
looking better for longer, this Classic features everything you
love about the original Classic Boot, like signature UGG sheepskin
and a flexible, ultra-lightweight sole.
- Classic Ultra Mini Platform, $160: This ultra, elevated
Classic boot is a must-have combination of newness and nostalgia.
It's made with rich suede and lined inside with our UGGplush™ blend
for signature softness.
- Mini Pumped Molded, $200: Building upon our classic
suede upper and UGGplush lining, these Classic Mini Pumped Molded
feature new ways to live in UGG. A hidden wedge gives you a height
boost while the molded bottom serves main character energy.
- Classic Tall TrailGazer, $240: The Classic Tall
TrailGazer is an evolution of our Heritage vault design theory,
built with the same goal of bringing unstoppable comfort into the
outdoors. The waterproof sheepskin upper highlights our signature
UGGbraid, and the interior is fully lined with super soft UGGplush
for 360º of coziness. Designed to get you outside, even when the
snow is falling, the Classic Tall TrailGazer is weather-rated to
-20ºC and is complete with a White Spider Rubber® outsole to
deliver enhanced traction.
- Heritage Pull-On TrailGazer, $200: When you need to go
the distance no matter the weather, get into the Heritage Pull-on
TrailGazer. These winter-ready boots are crafted with a waterproof,
full-grain leather upper that's been seam sealed for added
protection from the elements. Inside you'll find our soft UGGplush
blend and a genuine sheepskin collar lining designed to surround
you in the rich Feel of UGG. The outsole has White Spider Rubber
for enhanced traction. Rated to keep you warm in temps as low as
-20ºC.
_________________________ About UGG®
Founded in 1978 by an Australian surfer on the coast of
California, UGG® is a global lifestyle brand renowned for its
iconic Classic boot. First worn by Hollywood royalty, fashion
editors, and then the world, UGG® designs and retails footwear,
apparel, accessories, and homewares with an uncompromising attitude
toward quality and craftsmanship. Delivering more than $2 billion
in annual sales, UGG® partners with the best retailers globally and
owns concept and outlet stores worldwide in key markets, including
New York, San Francisco, Los Angeles, Paris, London, Tokyo,
Shanghai, and Beijing. For more information, please visit
www.ugg.com @ugg
FEEL HOUSE EVENT PHOTOS Credit: Jason Sean
Weiss/BFA
FEEL HOUSE VENUE PHOTOS Credit: Regan Norton
UGG® PRODUCT & CAMPAIGN CONTENT Product Images
Credit: UGG® Campaign Content Credit: AKQA
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241120119815/en/
Press Contact:
UGG® Matty Magnin Senior PR Manager Mobile: (917)
842-2391 matthew.magnin@deckers.com
Sarajane McQuaid Associate PR Manager Mobile: (913) 744-7553
sarajane.mcquaid@deckers.com
Karla Otto Erica Morelli Senior Director, Communications
erica.morelli@karlaotto.com
Crystal Tang Senior Account Manager, Communications
crystal.tang@karlaotto.com
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