Dads Hoping for a Dinner Out, Homemade Gifts and Gift Cards This Father's Day, According to the Discover(R) Card Father's Day Sh
09 Giugno 2008 - 1:00PM
Business Wire
Consistency is key when it comes to shopping for dad this Father�s
Day. Similar to last year�s findings, a dinner out, a homemade gift
and gift cards are the top items dads hope to receive this Father�s
Day, according to the annual Discover� Card Father�s Day Shopping
Survey. Gift givers intend to spend $2.50 more ($69.70) than what
they spent in 2007 ($67.20). �The Discover Card Father�s Day Survey
found that dads certainly can be creatures of habit, as they�re
hoping to receive the same gifts as last year,� said Ryan Garton,
director of customer insights at Discover Financial Services. �Yet
interestingly enough, our data showed that what people plan to give
isn�t necessarily what dad is looking for.� Top Gift Choices for
Father�s Day Survey results show that dads hope to receive the same
gifts as last year. However, most gift givers plan to purchase
other items, which is a significant change from 2007. Most notably,
more people (36 percent) plan to give gift cards, which is a 10
point increase from 2007. At 31 percent, less people intend to
purchase tools or appliances - a seven point decrease from last
year. Top findings include: HOT GIFTS - SHOPPERS� INTENTIONS � HOT
GIFTS - RECIPIENTS� DESIRES 39% Sports or hobby-related gift � 46%
Dinner out at restaurant 36% Gift card � 44% Home-made gift 33%
Dinner out at restaurant � 37% Gift card 32% Music/books/DVD�s or
games � 27% Music/books/DVD�s or games 31% Tools or appliances �
27% Tools or appliances 23% Electronics or computer-related gift �
27% Sports or hobby-related gift 14% Home-made gift � 20%
Travel/weekend getaway 7% Travel/weekend getaway � 20% Electronics
or computer-related gift Father�s Day Purchasing and Spending
Intentions Up four percentage points from last year, 46 percent of
all respondents said they plan to purchase Father�s Day gifts this
year. Fifty-two percent do not plan to purchase a gift and two
percent said they might purchase one. Of those who plan to purchase
a gift, 67 percent of respondents plan to give a Father�s Day gift
to their dad. Twenty-two percent plan to give one to their
father-in-law, eight percent to their stepfather, eight percent to
their son. The Discover Card survey revealed additional trends on
who�s spending what: SPENDING INTENTIONS(a) � 2007 � 2008 Amount
respondents spent or plan to spend on their fathers � $67.20 �
$69.70 Amount men spent or plan to spend on their fathers � $100.30
� $89.60 Amount women spent or plan to spend on their fathers �
$38.00 � $49.80 Amount women spent or plan to spend on their
husbands � $81.30 � $81.40 Amount respondents spent or plan to
spend on their sons � $39.00 � $44.80 (a) All figures in chart
refer to average amounts for those who plan to purchase Father�s
Day gifts this year and those who spent money on Father�s Day gifts
last year. Men plan to significantly outspend women this year. Of
those who plan to purchase a Father�s Day gift, the average amount
men will spend is $89.60, up approximately $20 from what they
intended to spend last year. The average amount women will spend is
$49.80, up nearly $7 from 2007 spending intentions. Of those women
who plan to purchase a Father�s Day gift for their husbands this
year, the average amount they will spend is $81.40, an increase of
approximately $5 from what they intended to spend last year.
Similar to 2007, forty-three percent of dads surveyed said that
they felt that $50 or less is an appropriate amount to spend on a
Father�s Day gift for them. Forty percent said the best gift of all
would be a handmade gift or thoughtful gesture from the heart �
costing no money at all. When asked if they would prefer that their
children spend less this year than last year given the economy,
three-fourths (75 percent) said less while 16 percent said no.
Online Shopping For Gifts Increases Significantly; Majority of
Consumers Will Shop for Dad on the Weekends When asked about a
preferred place to shop for Father�s Day gifts, among those
planning to give a Father�s Day gift, 29 percent said at a discount
store such as Wal-Mart or Target and up nearly double from 2007,
almost a quarter (23 percent) said online. Eighteen percent cited a
shopping mall and the same percentage of respondents cited a
department store, such as Macy�s or Bloomingdales. Three percent
said through a mail order catalog. Of those respondents who prefer
to shop online, more than half (55 percent) prefer to do so because
it is the fastest and most convenient method. Sixteen percent said
because it is easier to shop around while 15 percent cited the
ability to do price comparisons. As far as when they�ll do their
shopping, fifty-one of respondents will purchase their Father�s Day
gift during the weekend while 33 percent will do so after work. Six
percent said they would purchase their gift �some other time,� five
percent said during a lunch break during the week and three percent
said online during the work day. For more information, such as
complete topline survey results or comparisons to Mother�s Day
shopping intentions, please call 224-405-3082. About the Discover
Card Father�s Day Shopping Survey For Discover Card�s Father�s Day
Shopping Survey, a telephone survey was conducted with a total of
1,004 nationally representative adults. The research was conducted
from May 15 to 18, 2008 by Caravan Opinion Research Corporation.
About Discover Financial Services Discover Financial Services
(NYSE: DFS) is a leading credit card issuer and electronic payment
services company with one of the most recognized brands in U.S.
financial services. The company operates the Discover Card,
America's cash rewards pioneer. Since its inception in 1986, the
company has become one of the largest card issuers in the United
States. Its payments businesses consist of the Discover Network,
with millions of merchant and cash access locations, and PULSE, one
of the nation's leading ATM/debit networks. For more information,
visit www.discoverfinancial.com.
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