DFS Discover Financial Services

To help ring in the New Year, Discover® card today announced the launch of a national sweepstakes, “It Pays to Discover Everyday Giveaway.” With every purchase made with a Discover card from now through the end of 2010, Discover cardmembers are automatically entered for a chance to win thousands of dollars in daily prizes leading up to a grand prize of $1 million. Throughout the year, cardmembers automatically will earn extra sweepstakes entries by using their Discover card in targeted categories including Restaurants, Salons & Spas, and Dry Cleaners.

“The New Year is a great time to celebrate our cardmembers, thank them for their loyalty and build upon our rewarding relationship,” said Julie Loeger, senior vice president of rewards and brand management at Discover. “We expect this sweepstakes to build an even stronger brand connection with our cardmembers, drive increased Discover card usage, and reinforce the fact that Discover card is accepted all over the country.”

Every day this year, 75 winners will be chosen to receive a Discover Gift Card valued between $25 and $500. There will be one $500 winner, four $100 winners, and 70 $25 winners, which equates to over 25,000 winners in total. On approximately Jan.10, 2011, one winner will be chosen for the grand prize of $1 million in cash. Daily winners will be notified via regular mail and will receive the gift card, sweepstakes terms and conditions, and congratulatory note.

As the pioneer of cash rewards, Discover card has awarded its cardmembers more than $8 billion in Cashback Bonus since the program’s inception in 1986. Cardmembers always have earned Cashback Bonus on every single purchase; now they’ll also be automatically entered for a chance to win with “It Pays to Discover Everyday Giveaway.” Throughout the sweepstakes, Discover Cardmembers can visit ItPaystoDiscover.com, a new Web site that brings together all the ways cardmembers can get the maximum value from their Cashback Bonus® rewards, to learn about exciting partner deals and special offers.

There is no purchase or transaction necessary to be entered. For sweepstakes rules, terms and conditions, please visit www.discover.com/giveaway.

About Discover

Discover Financial Services (NYSE: DFS) is a leading credit card issuer and electronic payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company operates the Discover card, America's cash rewards pioneer, and offers student and personal loans, as well as savings products such as certificates of deposit and money market accounts. Its payments businesses consist of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit www.discoverfinancial.com.

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