ATLANTA and RIVERWOODS, Ill., Aug.
11 /PRNewswire-FirstCall/ -- Leading mobile commerce
solutions provider Firethorn Holdings, LLC, a wholly owned
subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), and Discover
Financial Services (NYSE: DFS) today announced their collaboration
on Firethorn's soon to be released SWAGG(SM) mobile gift card
application. Under their exclusive agreement, Discover
Network will provide core processing services for payment
transactions when the SWAGG service is utilized at a growing list
of leading national retail merchants across the United States.
SWAGG is Firethorn's direct-to-consumer mobile commerce offering
with "smart" technology that allows consumers to purchase,
personalize and exchange gift cards directly from their mobile
device. SWAGG will also provide consumers mobile access to
account information and targeted offers. SWAGG 's technology
will change the way consumers transact with their favorite brands
by enabling smart, efficient and rewarding transactions on the
go.
"Our collaboration with Discover secures the backbone of our
upcoming launch of SWAGG," said Rocco
Fabiano, president, Firethorn Holdings. "SWAGG will
simplify how consumers transact and the Discover Network will
seamlessly manage the payment system within their expansive network
of merchants."
"SWAGG is developing innovative functionality in the area of
mobile commerce today," said Farhan
Ahmad, general manager of prepaid and emerging payments,
Discover. "This, coupled with Discover Network's flexibility
and innovative loyalty and usage programs, provides merchants with
the opportunity to promote their brands to millions of consumers
like never before, straight from the convenience of a mobile
device."
Firethorn is actively working with merchants toward launching
SWAGG in time for the 2010 holiday shopping season.
About Firethorn Holdings, LLC
Firethorn Holdings, LLC is a crucial link in the mobile commerce
ecosystem. With its mobile domain expertise, Firethorn is
creating a fresh and exciting mobile revenue channel that will
bridge relationships among consumers, retailers, wireless carriers
and financial institutions. Firethorn's innovative technology
creates easily accessible, branded and personalized mobile commerce
channels that give consumers access to their accounts, offers and
transactions while on the go. For more information about
Firethorn, visit www.firethorn.com.
SWAGG enables smart, efficient and rewarding transactions on the
go. SWAGG allows users to purchase, share and exchange gift
cards, receive and redeem offers, view loyalty card points or
balances, share content and more – straight from the convenience of
a mobile device. SWAGG will be available in time for the 2010
holiday season. For more information on SWAGG, visit
www.swagg.com
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the
company has become one of the largest card issuers in the United States. The company operates
the Discover card, America's cash rewards pioneer, and offers
personal and student loans, online savings accounts, certificates
of deposit and money market accounts through its Discover Bank
subsidiary. Its payment businesses consist of Discover
Network, with millions of merchant and cash access locations;
PULSE, one of the nation's leading ATM/debit networks; and Diners
Club International, a global payments network with acceptance in
more than 185 countries and territories. For more
information, visit www.discoverfinancial.com.
Firethorn is a registered trademark of Firethorn Holdings, LLC.
Qualcomm is a registered trademark of Qualcomm Incorporated.
All other trademarks are the property of their respective
owners.
Firethorn Contacts:
|
|
Andy McGowan, Firethorn
Holdings, LLC
|
|
Phone:
1-678-507-2612
|
|
Email:
amcgowan@qualcomm.com
|
|
|
|
Emily Kilpatrick, Qualcomm
Corporate Communications
|
|
Phone:
1-858-845-5959
|
|
Email:
corpcomm@qualcomm.com
|
|
|
|
Warren Kneeshaw, Qualcomm
Investor Relations
|
|
Phone:
1-858-658-4813
|
|
Email:
ir@qualcomm.com
|
|
|
|
Discover Contact:
|
|
Mai Lee Ua, Discover Financial
Services
|
|
Phone:
1-224-405-3082
|
|
Email:
maileeua@discover.com
|
|
|
SOURCE Firethorn Holdings, LLC; Qualcomm Incorporated; Discover
Financial Services
Copyright . 11 PR Newswire