Discover Offers Cardmembers 2011 Orange Bowl Exclusives
03 Novembre 2010 - 12:00PM
Business Wire
Discover Financial Services (NYSE: DFS) is offering a lineup of
cardmember exclusives at the 2011 Discover Orange Bowl, including
the ability to purchase premium tickets to the game by redeeming
Cashback Bonus rewards.
To help celebrate the Discover Orange Bowl on January 3, the
company is offering exclusive experiences for cardmembers who use
their Cashback Bonus to purchase tickets, including:
- A sneak peek at the Orange Bowl
half-time entertainment the night before the game
- Access to the Game Day Fan Zone
- Admission to the pre-game Discover
Tailgate Party featuring food, beverages, entertainment and special
appearances by sports broadcasters and personalities including
legendary football coach Bobby Bowden
“We are delivering game-changing benefits to cardmembers by
offering the ability to purchase 2011 Discover Orange Bowl tickets
with Cashback Bonus rewards and providing exclusive experiences
surrounding the game,” said Harit Talwar, president of U.S. Cards
at Discover. “This premier lineup of benefits is another example of
how it truly pays to Discover, especially through our award-winning
Cashback Bonus program.”
Bobby Bowden and Lou Holtz Star in New Discover Ads
Bowden, along with ESPN analyst and former NCAA football coach
Lou Holtz, also will appear in a new series of “Peggy” commercials,
which highlight Discover’s award-winning customer service. Peggy is
a likable but incapable customer service representative for the
fictitious U.S.A. Prime Credit company who frustrates callers with
long hold times, excessive transfers and his inability to solve
problems. In the new ads, Bowden and Holtz will be grappling with
some of the challenges consumers encounter when calling their
card’s customer service.
Discover is title sponsor of the Orange Bowl and the official
card of the Orange Bowl and Bowl Championship Series. Discover
cardmembers will have the opportunity to redeem their Cashback
Bonus rewards towards the purchase of Orange Bowl tickets starting
December 1. The 2011 Discover Orange Bowl will be played on January
3 at 8:30 p.m. ET, and will air on ESPN and ESPN Radio. For more
information on Orange Bowl experiences available to Discover
cardmembers, visit www.discover.com/orangebowl.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States.
The company operates the Discover card, America's cash rewards
pioneer, and offers personal and student loans, online savings
accounts, certificates of deposit and money market accounts through
its Discover Bank subsidiary. Its payment businesses consist of
Discover Network, with millions of merchant and cash access
locations; PULSE, one of the nation's leading ATM/debit networks;
and Diners Club International, a global payments network with
acceptance in more than 185 countries and territories. For more
information, visit www.discoverfinancial.com.
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