Discover Offers Cardmembers Premium Tickets and an Exclusive Experience at the 2012 Orange Bowl
03 Ottobre 2011 - 1:00PM
Business Wire
Discover Financial Services (NYSE: DFS) today announced that it
is offering cardmembers the chance to purchase premium tickets to
the 2012 Discover Orange Bowl along with an exclusive Orange Bowl
experience in South Florida. Cardmembers can purchase their tickets
to the game by redeeming Cashback Bonus® rewards, or using their
Discover card.
To help celebrate the Discover Orange Bowl on January 4, the
company is offering an exclusive experience for cardmembers
ordering their tickets at www.discover.com/orangebowl,
including:
- A sneak peek at the Orange Bowl
half-time entertainment the night before the game
- Access to the Orange Bowl Fan Zone on
game day
- Admission to the pre-game Discover
Tailgate Party featuring food, beverages and entertainment
“We’re always looking for relevant and simple ways to reward our
cardmembers for their loyalty to Discover,” said Jennifer Murillo,
vice president of brand communications at Discover. “With just a
few clicks of the mouse, our cardmembers are given an exclusive
advantage over others to buy tickets for some of the best seats in
the house. They can redeem their Cashback Bonus to purchase
tickets, and enjoy exclusive access to pre-game and game-day
family-friendly Discover events. It really is a huge win for our
cardmembers.”
To coincide with the Orange Bowl offer and their support of
college football, Discover has also launched its newest “Peggy” ad
featuring former Ohio State quarterback and current ESPN college
football analyst, Kirk Herbstreit, as he grapples with some of the
challenges consumers encounter when calling their card’s customer
service department. The 30-second commercial spot highlights
Discover’s award-winning customer service while positioning Peggy,
a likable, but incapable customer service representative for the
fictitious U.S.A. Prime Credit Company, as a person who frustrates
callers with long hold times, excessive transfers and the inability
to solve problems. The new ad is a follow-up to the “Peggy” ads
Discover launched in 2010 that featured legendary college football
coaches, Bobby Bowden and Lou Holtz.
As part of the Orange Bowl experience, existing Discover
cardmembers also have the option to select a new card design that
features the official Discover card Orange Bowl logo imprinted on a
vibrant orange background.
Discover is title sponsor of the Orange Bowl and the official
card of the Orange Bowl and Bowl Championship Series. Discover
cardmembers will have the opportunity to redeem their Cashback
Bonus rewards, use their Discover cards, or combine both to
purchase Discover Orange Bowl tickets starting October 1. The 2012
Discover Orange Bowl will be played on January 4 at 8:30 p.m. ET,
and will air on ESPN and ESPN Radio.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States.
The company operates the Discover card, America's cash rewards
pioneer, and offers personal and student loans, online savings
accounts, certificates of deposit and money market accounts through
its Discover Bank subsidiary. Its payment businesses consist of
Discover Network, with millions of merchant and cash access
locations; PULSE, one of the nation's leading ATM/debit networks;
and Diners Club International, a global payments network with
acceptance in more than 185 countries and territories. For more
information, visit www.discoverfinancial.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50014499&lang=en
Grafico Azioni Discover Financial Servi... (NYSE:DFS)
Storico
Da Giu 2024 a Lug 2024
Grafico Azioni Discover Financial Servi... (NYSE:DFS)
Storico
Da Lug 2023 a Lug 2024