Discover Offers Hockey Fans Once-in-a-Lifetime Experience: A Chance to Spend a Day with the Stanley Cup®
23 Marzo 2012 - 12:00PM
Business Wire
Discover announced today it will launch its second annual Day
With the Cup™ social media contest, offering one lucky winner an
experience of a lifetime: a day with the Stanley Cup®.
From March 22 through April 12, 2012, Discover is encouraging
hockey fans to submit an original photo that best demonstrates
their passion for hockey, along with a 1000 character or less
description that answers the question, “I deserve a day with the
Stanley Cup because…” Entries can be submitted to Discover’s
Facebook fan page by visiting www.discover.com/StanleyCup and
following the instructions.
After April 12, three final entries will be chosen and posted to
Facebook where the public will have five days to vote for their
favorite entry. The contestant with the most votes by 11:59 p.m. ET
on April 21, 2012 will be deemed the official Day With the Cup™
Winner, and will be awarded the ultimate hockey package, which
includes spending a day with the Stanley Cup, celebrating with
family and friends, having the experience documented and featured
during game one of the Stanley Cup® Final, as well as round trip
airline fare, hotel and tickets to one of the games of the Stanley
Cup Final.
“Expanding upon last year’s contest, we set out this year to
further leverage our relationship with the NHL to make it even
bigger and better, something unlike any other fan experience out
there,” said Jennifer Murillo, vice president of brand
communications at Discover. “We’re expecting to see some pretty
phenomenal photos and essays that showcase how truly passionate
hockey fans are.”
In 2011, Discover launched a “Your Kid Could Win a Day with the
Cup™” social media video contest, won by 9-year-old Christian L. of
River Edge, New Jersey. Christian’s ‘A season to fight for PINK AND
WHITE’ video submission was created as a tribute to his mother, who
at the time was battling breast cancer, and to thank his father for
coaching his team to a championship win in a local hockey
tournament. Christian chose to spend his time with the Stanley Cup
in the presence of his family and fellow youth hockey team
members.
Day With the Cup™ is open to all legal residents of the 50
United States who are at least 18 years old. Legal guardians of
children under the age of 18 are eligible to enter on behalf of
their children. All eligible entries will be judged by
representatives of the Sponsor and an independent judge to
determine three Finalists based on the following criteria:
originality and creativity of essay, enthusiasm as demonstrated in
essay, appropriateness of photo to theme and sincerity of
essay.
Discover is the Official Card of the NHL®, NHL Winter Classic®,
NHL Awards™ and the NHL Draft™.
To learn more information about the Day With the Cup™ contest,
please visit www.discover.com/StanleyCup.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States.
The company operates the Discover card, America's cash rewards
pioneer, and offers personal and student loans, online savings
accounts, certificates of deposit and money market accounts through
its Discover Bank subsidiary. Its payment businesses consist of
Discover Network, with millions of merchant and cash access
locations; PULSE, one of the nation's leading ATM/debit networks;
and Diners Club International, a global payments network with
acceptance in more than 185 countries and territories. For more
information, visit www.discoverfinancial.com.
NHL, the NHL Shield and the word mark NHL Winter Classic are
registered trademarks and Day With The Cup, NHL Awards and NHL
Draft are trademarks of the National Hockey League. All Rights
Reserved.
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