PULSE Provides Participants Web-Based Access to Essential Account Data
25 Aprile 2012 - 4:24PM
Business Wire
PULSE, one of the nation’s leading debit/ATM networks, has
launched the PULSE® Debit Dashboard, a powerful new web-based tool
for financial institution participants that delivers unparalleled
access to their debit data. The PULSE Debit Dashboard allows
participants to better understand the economics of their debit
programs by identifying trends, analyzing metrics and benchmarking
themselves against industry peers.
“In today’s environment, financial institutions are seeking
solutions to increasingly complex business challenges,” said Judith
McGuire, Executive Vice President of Product Management at PULSE.
“Having the right data is essential to making sound, informed
business decisions, as well as developing a more complete
understanding of customer needs.”
The dashboard application provides issuers the ability to review
data about the use of their PULSE products, select defined time
periods for each metric, and segment and aggregate by card groups.
Trending information and monthly, quarterly or annual data
comparisons help financial institutions forecast growth and
identify marketing opportunities. For example, a financial
institution can use the dashboard to analyze its data in order to
develop a customized and targeted marketing program about a new
product offering.
“The PULSE Debit Dashboard gives us a broad view of our debit
information – such as trends, interchange income and transaction
volume – in a format that is easily accessible,” said Lenore Breit,
Vice President of Customer Service and Support at Peoples State
Bank in Wausau, Wis. “It’s a very functional tool that we will use
to help us identify where we may need to pay attention to certain
segments of the market for products and services.”
The dashboard is now available to all participating PULSE
financial institutions.
About PULSE
PULSE, a Discover Financial Services (NYSE: DFS) company, is a
leading debit/ATM network, serving more than 6,300 financial
institutions across the United States. This includes 4,300 issuers
with which PULSE has direct relationships and more than 2,000
additional issuers through agreements PULSE has with other debit
networks. PULSE links cardholders with ATMs and POS terminals at
retail locations nationwide. Through its global ATM network, PULSE
provides worldwide cash access for Diners Club and Discover
cardholders through more than 800,000 ATM locations. The company
also is a source of electronic payments research and is committed
to providing its participants with education on emerging products,
services and trends in the payments industry. For more information,
visit www.pulsenetwork.com or follow PULSE on Twitter
@PULSENetwork.
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