Discover Fan Loyalty Poll: Superstitions May Be Part of Halloween, but Few College Football Fans Use Them to Bring Luck to Th...
25 Ottobre 2012 - 3:00PM
Business Wire
It’s unlikely you’ll catch college football fans sporting any
lucky charms on game day as this week’s Discover Fan Loyalty Poll
finds that most fans have full confidence in their teams’ ability
to win on their own.
In the eighth week of Discover’s national survey designed to
gauge college football fan loyalty, fans were asked if they have
any superstitions or rituals they follow before or when they are
watching their team play. The majority of fans, 86 percent, said
no.
Of the 12 percent who said yes and believe in the notion that
their pregame rituals play a part in helping their teams win, 58
percent said that they have shared their superstitions with family
and friends, while 37 percent prefer to keep it to themselves.
Superstitions aside, Alabama needs no help maintaining the top
spot as the best team in the country right now at 48 percent. Once
again, the top college football polls all agreed on the five best
teams in the country right now; however, Discover Fan Loyalty Poll
respondents had a difference of opinion on order. Alabama and
Florida finished in the top spots, followed by Notre Dame, Oregon
and Kansas State. The rankings are as follows:
- Alabama, 48 percent
- Florida, 9 percent
- Oregon, 7 percent
- Notre Dame, 7 percent
- Kansas State, 6 percent
- LSU, 1 percent
- Oregon State, 1 percent
- Oklahoma, 1 percent
- Some other team, 10 percent
- Not sure, 10 percent
When it comes to which team fans believe will win the national
championship this year, Alabama is the overwhelming favorite at 48
percent, followed by Florida at 14 percent.
The 15-week Discover Fan Loyalty Poll is conducted by Rasmussen
Reports, a nationally recognized leader in polling, who gathers
sentiment by phone from 800 college football fans who follow games
at least once per week on television, radio, in person or
online.
Discover launched the Fan Loyalty Poll to give die-hard fans a
platform to showcase their dedication and love for their favorite
college football team leading up to the 2013 Discover BCS National
Championship Game and 2013 Discover Orange Bowl. Each week the poll
will offer new questions about what college football fans are
thinking this season.
Beyond title sponsorship of the 2013 Discover BCS National
Championship Game and 2013 Discover Orange Bowl, Discover’s
commitment to college football includes relationships with ESPN and
Notre Dame Football on NBC.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States.
The company operates the Discover card, America's cash rewards
pioneer, and offers home loans, private student loans, personal
loans, online savings accounts, certificates of deposit and money
market accounts through its direct banking business. Its payment
businesses consist of Discover Network, with millions of merchant
and cash access locations; PULSE, one of the nation's leading
ATM/debit networks; and Diners Club International, a global
payments network with acceptance in more than 185 countries and
territories. For more information, visit
www.discoverfinancial.com.
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